Market now waking up from deep pandemic slumber

After an unexpected recovery from the long pandemic slowdown, the printing industry is on the pathway to normalcy as many companies are re-focusing on new business models and activities. Despite the massive disruption, many printers don’t shy away from the market realities. They realise the fact that the key driver in business still remains switching to new business models and implementation of innovations in works.

Some leading printers are now turning to buyouts and acquisitions. One of the leading printing companies with pan-India presence had recently taken over an FRP company to expand business into new domain. Another major digital player is now searching for takeover of some closed digital printing units abroad. This is how the printing companies are chalking out plans to regain their lost business momentum. In fact, the revival of market from the pandemic slowdown depends on how quickly the pandemic virulence can be contained with every printing company sensing the pulse of recovery.

Now that manufacturing and construction have been allowed in industrial areas and selling of non-essential commodities in designated red zones has also been eased, these developments improve the supply side and bring back demands in the market. At this juncture, printing companies must gear up to tap the market with new concepts and innovative applications. They must come out to tide the crisis, not be disrupted due to the fears and changing mindsets of their customers.

We know that most of the corporate companies faced severe cash squeeze during the lockdowns. Even large corporations which are normally flush with cash were delaying payments to vendors. It all happened initially when big brands scrambled to put out new investment in promotional projects. But today, senior marketing leaders of corporate companies are now realising the importance of structuring for a sprint effort, especially in brand promotions. So, now is the right moment for printing companies to pull their socks up!

While the pandemic reminds us of our fragility, it also demonstrates how strong we are to overcome the unprecedented market situation. In a way, we are finally brought together to unite for a new revival!