Aliasgar Eranpurwala, Head of Sales, Printek, shares Seiko’s plans to help Indian printer manufacturers to develop new ideas and get their ROI faster, in conversation with Print & Publishing.
Seiko Instruments GmBH offers industrial printheads, based on its historical know how in micro-mechanisms and electronic components. Here’s a brief conversation with Aliasgar Eranpurwala, Head of Sales, Printek on Seiko as an OEM supplier for packaging printers.
P&P: How do you think Seiko products and solutions can help Indian OEM’s in their growth?
Aliasgar: Printing on packaging materials is digitalizing and bringing the benefits of bespoke printing along with faster response times. As an OEM supplier, we see India as a potential market where more and more customers are working towards manufacturing printers.
We work together with our customers closely, to develop optimally individualised solutions. We are a very service-oriented company and consider the service and support to be one of our USPs.
P&P: How does Seiko plans to share knowledge and encourage Indian OEM’s to take leap in start manufacturing using Inkjet technology in the packaging, labels, varnish and coating segments in India?
Aliasgar: Digital inkjet printing is relatively new in the market. Regardless of the area of application, everyone wants to benefit from it, but don’t really know how to approach the new technology.
At Seiko we have decided to bring the Cradle of Technology (Europe) and the Manufacturing Powerhouse (India) under the same umbrella of Seiko Instruments GmbH to help the OEMs move from conceptualization to production and hence receive ROI much faster. The all new Knowledge Exchange Centre opened in Frankfurt, Germany is a platform where we can discuss and develop new ideas together.
We had already had set up a laboratory for the European market in Paris in 2017. In just over 3 years, the laboratory had already become too small to continuously support our customers to the extent we like. This shows how great the need is for timely, individual service and expert guidance and has prompted us to expand. Our new service centre offers a much bigger and state-of-the-art laboratory as well as a training room for up to 30 people.
P&P: What can be tested in the laboratory?
Aliasgar: In the laboratory, a drop analyser (drop watcher) equipped with a stroboscope and a camera with a resolution of 1292 x 964 pixels enables the recording of individual drops in flight. Drop velocity, droplet volume, trajectory, ligament length as well as satellite droplets can be quantified and droplet formations can be visualised. Based on the measurements with the droplet analyser, the waveforms are optimised. Inks can hence be verified, print tests can be carried out and parameters can be adjusted accordingly.
P&P: Do any of your existing OEM’s selling their equipment in India already ?
Aliasgar: Yes, both in Ceramics and Coding & Marking sectors.
P&P: What kind of marketing & distribution strategy will be adopted in India?
Aliasgar: At Seiko, we have a strict policy of working only with Printer Manufacturers (OEM partners) who would want to develop digital inkjet printers for different applications, sectors and our approach would be to work closely with the OEM’s. We are reaching out and engaging with manufacturers to build a long lasting relationship of trust, based on our mantra “The Culture of Precision.”