Currie Group becomes distribution partner for EFI Display Graphics Solutions in Australia and New Zealand

Following continued expansion in its customer base for display graphics digital inkjet technologies in Australia and New Zealand (ANZ), Electronics For Imaging, Inc. has established a new distribution partnership for the two countries with Currie Group, the largest, independent, privately owned supplier to the printing industry in ANZ. Through the partnership, Currie Group will sell the broad portfolio of EFI Wide-Format UV LED printers.

The new partnership comes amid a burgeoning expansion in wide-format print among EFI customers: Despite the pandemic, the company recorded nearly 20 new printer installations in ANZ over the course of the year.

In anticipation of servicing the ANZ wide format market, Currie Group has appointed Paul Whitehead as the wide format Business Unit Manager with the purpose of creating, managing and growing Currie Group and EFI’s presence in the wide format market. Both companies have confidence in Whitehead’s ability to create effective strategies and build strong relationships with new and existing customers.