Parle Agro ventures into dairy segment with packaging from Tetra Pak

Tetra Pak has been constantly at the forefront of bringing innovative beverage packaging & processing offerings to best suit its customers’ needs. In their endeavour to do so, Tetra Pak takes another step strengthening its 30 year’s long partnership with Parle Agro by helping them venture into a brand new category – Dairy.

Parle Agro makes its entry into the dairy segment with a high quality and premium range of flavoured milk products – SMOODH. With disruption ingrained in the company’s philosophy, SMOODH becomes the only flavoured milk beverage in the market globally, to be available in 85 ml Tetra Pak cartons and priced at only Rs.10. With this offering, Parle Agro is gunning to grow the branded flavoured milk market in India from the current INR 800 crores to INR 5000 crores in the next four years.

SMOODH is a silky, wholesome and delicious flavoured milk beverage available in two universally popular consumer choices, Chocolate Milk and Toffee Caramel. Created combining the finest quality ingredients and the goodness of milk, this drink is sure to become a new favourite of consumers across all age groups.

SMOODH also meets the need of consumers looking for a quick energy boost or a quick sweet fix, equivalent to that of a Rs. 10 chocolate bite. Thus, with the unique and disruptive pack size and price for a chocolate milk beverage, Smoodh is sure make an impact not only in the flavoured milk category, but in the Rs. 10 chocolate category as well.