The Idea Factory forays into labels and packaging with JETSCI KolorSmart+

Jaipur-based The Idea Factory has invested in JETSCI Global KolorSmart+ UV Inkjet label production press as a part of adding new avenues to their existing business. With this installation, the company aims to cater label printing market with up to medium-run label printing applications.

Yogesh Pradhan, Director, The Idea Factory says, “Labels and Packaging is a growing segment and we wanted to explore our footprint in it. We did a lot of market research to understand the market scenario for matching multiple SKUs and up to mid-run requirements of print length and finally decided to invest in it as we found JETSCI KolorSmart+ as the best matching our needs. The press offers good speed, substrates compatibility, and flexibility for cost-effective label production.”

Established in 2006, The Idea Factory is a known and established name in the manufacturing of outdoor advertising materials, indoor advertising, dispenser, acrylic products, hoarding, flex and vinyl printing, retail marketing materials, LED signage,direction signage manufacturing, digital printing-translite, posters, banners and customize wallpapers, etc.

Dinesh Thakur, Deputy General Manager – Sales at JETSCI Global says, “The Idea Factory was exceptionally sharp and explicit about their pre-requisites which we have joyfully fulfilled their needs. KolorSmart+ is explicitly intended for label printers who need to begin the advanced excursion at a reasonable cost without settling for less on the quality, efficiency, and or substrates adaptability. We are getting a good vibe from the market that is resulting in a maximum number of installations and there are more than 10 installations going to happen in the next couple of months.”