Editorial

You can’t judge a book by its cover! Well, when it comes to packaging, it is the opposite. One is attracted to a product if it is aesthetically packed, with its content tamper-proof. Packaging not only protects, but also plays a big role in…

After a two-year hiatus, physical events are back…which are more reinvigorated and energized. Covid-19 had affected all industries and printing industry was no exception. But the demand for print emerged even more from packaging. People had…

The new year has brought in new hopes, aspirations and avenues for all of us. With the pandemic situation improving, we are seeing lives getting back to normal – children are going back to schools and colleges, organisations are calling…

One size fits all…not any more. People are now on the look out for new products which are custom-made for them. This has given rise to many niche brands in the market. What are these niche brands? A niche is a distinct segment within any…

Weekend curfews are back and so is the uncertainty surrounding the economy of the country. Things had started looking up earlier this year but with the rise in the number of Covid-19 patients, the government has been forced to put curbs on…

After an unexpected recovery from the long pandemic slowdown, the printing industry is on the pathway to normalcy as many companies are re-focusing on new business models and activities. Despite the massive disruption, many printers don’t…

World’s biggest printing industry trade show – drupa – goes virtual! This is the need of the day. A recent market study shows that more than 90 percent respondents affirmed that trade fairs enable them to touch-and-feel the products as well…

The Union Home Ministry has recently issued the guidelines for ‘Unlock 4.0’, allowing significant relaxations for many industries. While cinema halls, swimming pools and other recreational spaces will remain closed, the government has…

The whole world is looking at China and the dreaded Covid-19. China alerted the WHO to cases of unusual pneumonia in Wuhan on December 31, which was identified as Corona Virus. COVID-19 was thought to have originated in a seafood market…

The advertising business has seen a sea-change. Print and billboard advertising, which used to have a major share of the advertising budget, are shrinking. Brand owners and marketers are looking at cost-effective social media and digital…