Changing the way we print

In this digital age, the ways of communication have changed drastically. In such a scenario, it is very important that print must deliver customers’ needs to remain relevant and central to all communications. While, the world started running towards a paperless office, it soon realised that print is irreplaceable…there are still a few areas where print is powerful than any other medium.

The shift has begun…from digital to print…in few areas, where decluttering of desktop and mobile spaces has begun. Printed communication has a definitive role to play…it has its own charm and importance. Infact, print is on a revival spree and marketeers and advertisers are realising its importance again. Here, innovation is the key. With smart devices, systems and automation, print can meet the demands effectively.

Analogue printing is there to stay for many more years to come and digital printing is opening up new avenues and growth such as on-demand publishing, digital packaging, textiles and interior decorations. Packaging printing is growing at a steady rate to meet up the avenues opened up with online retailers.

Quick turnaround is the need of the day. This has resulted in high-speed machines with automated finishing processes and faster workflow solutions. The industry is embracing these technologies and new applications are changing the way we print.

In this backdrop, the upcoming PAMEX 2015, scheduled to be held from December 9-12, 2015 would be a place to be. Visitors can look forward to the new technologies, emerging trends in the Indian printing industry.

While, drupa 2016 (May 31- June 10, 2016, Dusseldorf, Germany) has prepared itself once again to prove that it is definitely a mecca of the global printing industry. With the changing time, drupa is also diversifying its approach. It is no longer Drucken and Papier. DRUPA now stands for Digitisation, Rapid manufacturing, Utilities, Packaging, and Applications.

So, be prepared to embrace new technologies and make new investments to remain competitive and relevant in the competitive and multimedia communications world.

Sonal Khurana
sonal@smediagroup.in