Improved visitor traffic at Media Expo 2016 in Mumbai

Set pace for increased post-show business activities for elated exhibitors Covering a vast ambit of the signage and graphic arts industry in a focused manner, recently concluded Media Expo 2016 in Mumbai pulled a recordbreaking crowd of valued visitors, surpassing the number recorded in the previous edition. Product launches, comprehensive showcases of technologies, innovative solutions like UV technologies, textile printing, LED displays, among others triggered the overall enticement during the three-day trade exhibition. Print & Publishing reports a brief account of the key exhibits.

Once again, the Media Expo in its 38th edition has proved itself a well-arranged business platform for professionals coming for indoor and outdoor advertising solutions and signage applications. The expo in Mumbai had set a new visitor traffic record as business professionals increasingly swarmed on the exhibition floor. It pulled more than 10,000 business visitors—increasing from 9,490 recorded in the 2014 Mumbai edition—representing a host of brand managers, decision makers and buyers from ad agencies, media planners, art directors, event managers and business houses.

Key showcases

Prime showcases of innovative solutions and new product launches by the 104 exhibiting brands made the expo a perfect confluence for business deals. Among the mega launches, Roland DG in association with its partner Apsom Infotex introduced its Verser UV LEF 300—a UV flatbed desktop printer, the largest till date, which allows bi-directional printing to speed up the process by more than 50 percent. Sarah Lyons, marketing manager, Roland DG (UK) Ltd, said, “Every time I come to Media Expo, I see a marked difference in the quality of brands, products and it’s very inspiring as it makes us break confines and innovate more. It is an iconic show for the printing, signage and advertising sectors in India.”

Launching two future-ready digital inkjet textile printers, Softjet Grand and Polo Turbo, ColorJet cracked a new dawn of advanced soft signage applications. “Right from cheery presence at the recent ITMA 2015 in Milan, we have been receiving a constant grasp for our newly introduced textile printing portfolio,” asserted Smarth Bansal, brand manager, Colorjet. A highlight of the major showcases of new products/technologies at the expo would shed spotlight on advanced 3D printing technology from Monotech, Texjet plus DTG printer by JN Arora, which the companies felt as future technologies to define the printing industry.

Hewlett Packard (HP) Inc used the expo as a strategic platform to present its HP Latex 3100 for the first time in the country. Related to the introduction of the production printer, Winnie Kwok, regional category & manager, HP Large Format Production & Industrial Graphic Solutions Business, APJ, HP Inc, mentioned that the Indian signage industry has evolved by leaps and bounds, which in turn is putting immense pressure on PSPs to constantly innovate with newer and creative applications.

Some of the key exhibitors at the expo showing new lines of products and technologies included: FUJIFILM India, Sun Sign & Technologies, EPSON, Hand Top, NEGI Sign & Systems, Britomatics, UV Printers, LG Hausys, NEGI Sign & Systems, AXYZ International, Arrow Digital, Mehta Cad Cam, Mimaki/Insight Print Communication, FUJIFILM Sericol, Pioneer Polyleathers, Gita & Company, Siare Technologies, among others. Next edition of Media Expo is scheduled to take place from September 29 – October 01, 2016 in New Delhi.

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