HP innovates the digital print world across West Bengal

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From postage stamps to building, car and train wraps, HP graphic arts portfolio and technology enable today’s corporates reach out to the consumers in the best and the most effective way. Bringing their vision for the future of print technology to Kolkata, Hewlett-Packard, the leader in the imaging and printing industry in India, along with Sunrise Media (HP’s esteemed printing partner) hosted an event ‘Edge - More with Less’ to highlight and showcase the mounting significance and adoption of ‘digital printing’ that HP is driving in India. Businesses now-a-days exist in a highly competitive environment and it is imperative to communicate their existence to the public at large, in a cost-effective manner. Businesses and partners are increasingly using HP print technology to produce everything from personalised merchandise like photobooks, calendars, marketing collaterals to vehicle wraps, labels, floor graphics, etc. Sunrise Media is one of the biggest users of HP’s graphics arts printing solutions as they have the entire gamut of the solutions provided by HP in this space- from HP Indigo to Scitex to Designjet printers. Using HP printing technology, they offer wide range of indoor & outdoor branding solutions to the best of companies across the region, including Vodafone, Nokia, Aircel, Big Bazaar, Titan and Reebok to name a few.

“Digital printing has not been with us for long but the growth in demand for all types of digital print content is burgeoning, though, and may go ten times the 2010 figures in 2012. HP is driving this digital shift in India. By coming together with Sunrise Media to host this platform and showcasing our unique printing solutions, we believe that the customers of this region will see the many advantages and opportunities to empower their businesses,” said Puneet Chadha, director - Graphic Solutions Business, Imaging & Printing Group, Hewlett-Packard India.

The latest addition of HP Indigo press 3500 has helped Sunrise Media offer a range of unique offerings for home consumers as well as businesses that address the latent gaps in the conventional analogue-based printing industry: cost-effective, print-on-demand capability even for single orders, with the fastest turn-around time; variable printing to offer personalised marketing collaterals and mailers for mass outreach; advanced applications such as security printing and spot colour printing; personalized photo-based products such as photobooks, photo calendars, photo post cards and other stationery.

“The Indigo 3500 is a breakthrough combination of price and reliability offering us flexibility, quality and job capability for a wide range of applications that have witnessed growing demand in the market,” commented Siddharth Bhura of Sunrise Media, adding, “We rely on HP print technology that has given us an edge and has helped us expand our service offerings to a larger audience.”