The growth of printing industry is directly associated with socio-economical developments in any country, which can be observed pondering over the very nature of workflow coming from various segments of the market. Presently in India, this is rather apparent regarding book publishing registering remarkable rise and bringing new opportunities for printers’ community.
With the increasing literacy rate among all sections of the society, improving educational sector, and institutional efforts like under Sarva Shiksha Abhiyan, demand for books has been mounting significantly. The trend of making movies on various novels is also helping generate curiosity to read books. Resultantly, readers seek new books every day. Ultimately, the benefits of this socio-economic advancement are reaching printing industry, with effective beginning in the year 2010. During this year, web offset press manufacturers recorded very good sale owing to demand from book printing segment.
Now, most of the printers across the country are busy all the time as the workflow from book publishers is coming in a big way. Overseas publishers also prefer to get their books printed in India targeted to be distributed in the region. It has also increased scope for digital printers as many publishers want books printed on-demand as per the precise requirements, avoiding cost of stocking. Many books launched recently by renowned authors were printed on digital presses.
Evidently, almost everyone, be it in conventional offset printing or digital printing, is feeling happy, exhaling all worries regarding lack of jobs. But winning entrepreneurship doesn’t allow to just remain within the ambit of current status of business, rather inspires to go ahead utilising all resources up to the optimum level. To execute enlarged job volume, printers need to upgrade their facility with latest infrastructure all around.
This is encouraging time for printing industry when not only book publishing is supporting significantly but also other segments such as label and packaging are marking quite good response. Printers can be assured about their growth in future, with recovering global markets after years-long slowdown and strengthening Indian economy. During the recession period, machinery manufacturers also got adequate time for research and development to come up with more innovative as well as efficient products for increasing overall productivity of printers. That’s why, a plenty of economical printing and finishing solutions are available in the market to make the upgradation feasible and affordable. So, printers can keep moving ahead confidently, business potentials are enormous.
Wishing you all better business!
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