Kodak’s workflow, digital print, and prepress announcements focus on business growth at Graph Expo 2011
At recently concluded Graph Expo 2011, Kodak highlighted its latest products and solutions for graphic communications professionals as well as its steadfast commitment to customer success. With robust solutions for commercial and transactional printers, publishers, and packaging professionals, the company offered one of the broadest, most integrated portfolios in the graphic communications industry.
Kodak’s booth included a variety of application stations, along with an area dedicated to the sustainability benefits of the Kodak product portfolio. The centerpiece of the booth was the Kodak NexPress photo platform with Print Genius, which is designed for the printing of high-quality photo products such as photo books, calendars, greeting cards, posters, and magnets. The NexPress platform delivers prints with high fidelity, high saturation, and brilliant colours—making it an ideal option for photo specialty printers, professional photo labs, commercial printers, and other customers looking to expand their portfolio. For hybrid offset printing applications, the Kodak Prosper S20 imprinting system with CMYK was on display as a technology demonstration in the Adphos/GSS booth. It features breakthrough speeds of up to 2,000 fpm/610 mpm at 600 x 300 dpi to deliver fast, offset-class variable data applications, produced inline with web offset presses and finishing equipment. The Kodak Prosper S10 imprinting system with CMYK was also on display in the Adphos booth. A number of new Kodak Versamark printing systems that feature next generation imaging technology were announced at the show, targeted at transactional, direct mail, and short-run newspapers applications.
For printers and publishers looking to increase their prepress efficiency and reduce their environmental footprint, Kodak introduced a new, advanced chemistry system for processing its Electra XD thermal plates. The new Kodak 400 xLo chemistry system consists of Kodak 400 xLo plate solution and 400R xLo plate replenisher, and is designed to offer an extended life and increased plate throughput with a significant reduction in chemistry usage. Kodak also featured several new developments in workflow at its booth, announcing significant productivity enhancements for Kodak Prinergy workflow systems—both Prinergy Connect and Prinergy Evo workflow—as well as Kodak Preps imposition software and Kodak Colorflow software. Each of these products extends its core functionality and usability around automation and integration, and reaches new customers through the expansion of third-party support.
MarketMover Digital Diagnostic Services experts provided an objective assessment of the printer’s core business and new service offerings, including evaluating and benchmarking capabilities and skills, analyzing workflow efficiencies, interviewing clients, and helping to develop business growth strategies. Debuting at the show, Kodak MarketMover Managed Campaign Services, a suite of services designed to give print service providers the necessary support to bring to market and sell data-driven, multi-channel direct marketing campaigns for their clients. Customers using these new services will have access to a team of experts as part of Kodak Marketmover Business Advantage Solutions to provide marketing-related consulting and customized Kodak solutions. Attendees visiting the Kodak booth also found the opportunity to listen in on the popular K-Zone panel discussions, with focus on Kodak customers speaking about their experiences using Kodak products for business.
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