HP digital printing technologies enable powerful brand campaigns

At interpack 2017, HP Inc. announced continued adoption of its industry-leading solutions for product campaigns by leading brands worldwide, as well as new tools designed to help brands unleash the power of HP digital printing.

“Brands are discovering that HP can help reinvent the way they engage their audiences and the experiences created for them,” said Nancy Janes, global head of Brand Innovation at HP Inc. “HP’s industry-leading labels and packaging solutions enable converters to offer brands the solutions they need to grow their businesses and raise their profiles.”

HP digital printing and powerful software solutions make it possible for brands to connect with customers in unique and creative ways, and also benefit from time-to-market and streamlined business operations. Ongoing successful brand campaigns printed on HP digital presses include Amarula, the South African producer of cream liqueur, which is now releasing a special edition of 400,000 bottles with individualized elephant icons to raise global awareness for the same remaining number of the endangered African species. The production of the one-of-a-kind designed elephant icons and names on labels was made possible by HP SmartStream Mosaic, using two seed patterns in a variable design software algorithm, and the HP Indigo WS6800 Digital Press.

While, Nestle is printing and giving away more than 56,000 personalized Kit Kat packages in a campaign, produced by UK-based HP Indigo customer Ultimate Packaging. Using Ultimate’s web-to-print capabilities, winners can personalize the chocolate packages with a photo or phrase on the Kit Kat pack, which they receive in a special presentation box. The flexible packaging packs are printed on the HP Indigo 20000 and HP Indigo WS6600 digital presses.

Besides, Melinda Apples of Italy is using social media and digital print for a campaign to support Italian apple farmers affected by the earthquake in 2016. The apple company launched the “Dedicamela” (Pledge an Apple) campaign, inviting comments on its Facebook page to encourage the afflicted farmers. The uplifting messages are integrated into the design of the corrugated boxes, and printed on an HP PageWide T1100 Press by converter Ghelfi Ondaluti. Two million cartons have been printed thus far, and another six million are slated for production. Melinda donates a euro for every message; in the first two weeks of the campaign 22,977 comments were received.

To facilitate the shift to HP digital printing, HP is also offering two new tools: the HP Agency and Designer Tool Kit and HP Brand Managers Digital Packaging Return on Investment (ROI) Calculator. The HP Agency and Designer Tool Kit offers open source training materials, enabling creatives to unleash the true potential of HP digital printing technologies. The package will be available this summer.

HP is also offering a simple-to-use tool for brand managers to calculate the ROI of various HP digitally printed packaging (labels, shrink sleeves, corrugated, folding carton and flexible packaging) compared to current conventionally printed packaging costs.

Trigon Digital Solutions installs HP Indigo WS6000 digital press to help increase customer base

Anil N and Milind Deshpande from Trigon Digital SolutionsHP India Inc has recently installed HP Indigo WS6000 Digital Press at Trigon Digital Solutions in Mumbai. With this addition, Trigon - a leading name in brand and packaging solutions, will be equipped with new capabilities to explore segments such as Shrink Sleeves and Flexible Packaging. This installation will also allow them to cater to small quantity label requirements of their clients.

Speaking on the occasion, A Appadurai, country manager, Indigo and Pagewide Web Press, Graphics Solutions Business, HP Inc India said, “We are delighted to be a part of Trigon’s growth journey and are confident that HP Indigo WS6000 will help them realize their strategic goals. With the help of HP Indigo WS6000, Trigon will be able to cater to the opportunity of Shrink Sleeve packaging market segment which will enhance Trigon Digital Solution’s capacity to cater to its customers’ needs.”

While, Anil N, co-founder & managing director, Trigon Digital Solutions said, “Trigon decided to acquire HP Indigo WS 6000 keeping in view the future trend. Well, the reality is digital and short run for label has quickly become the need of the hour. It indeed is a nice feeling to cater to customer’s conscious and unconscious need for quality, in shortest turnaround time.”

The HP Indigo WS6000 Digital Press enables label and packaging printers to transfer jobs from conventional printing to digital—at lower cost—while achieving superior quality, productivity and profitability. Equipped with HP’s Mosaic application which is a variable design technology software provided with HP SmartStream Designer, Trigon Digital Solution will be able to create exquisite products for a memorable customer experience by generating numerous unique graphics for variable data jobs.

Easy-scoop-lock-tight pitcher bag for multinational food brands!

What flashes past your mind when you hear the word ‘Pitcher’- perhaps a glass jar full of your favorite cola drink! Imagine an aesthetically enhanced flexible pitcher that can pour out and can thereafter be locked tightly with equal ease, to keep the product safe for deferred use.

Uflex Limited has engineered an Easy-Scoop-Lock-Tight Pitcher Bag that effortlessly dispenses controlled portions of the product packed inside. The 4 panel bag comes with a reinforced handle on the side gusset spelling tremendous ease of carrying. Additionally the block bottom allows the bag to stand up without taking any support, thereby, enhancing the brand visibility. The pitcher bag has become a rage in the industry with more and more multinational food brands opting for it both in India as well as overseas. This bag is much in demand for packaging granular products like rice, sugar, pulses and pet foods.

Speaking about the Easy-Scoop-Lock-Tight Pitcher Bag, Jeevaraj Pillai, joint president, packaging and new product development, Uflex Limited said, “These are medium to large sized bags capable of accommodating 3; 5 and 10 kilograms of the product. We have provided a laser perforated easy to tear opening on the side at the top of the bag which peels open to form a perfectly versatile pitcher mouth-opening that is re-closable by a special press to close (PTC) zipper. The end user can easily pour/scoop out desired quantity of the product by holding the bag with the reinforced side gusset handle without actually inserting hands inside the pack. This makes the handling more convenient and hygienic. Further owing to the dispensing mouth that forms in the pouch there is no apprehension of any spillage while pouring out unlike other pillow and conventional pouches. The side opening can be tightly closed by pressing the PTC zipper keeping the product safe for deferred use throughout the prescribed shelf life of the product.”

It is particularly important to note that the reinforced handle on the side gusset is an integral and contiguous part of the pouch itself unlike other bags where the side handle is assembled/ pasted offline on a separate machine.

The Easy-Scoop-Lock-Tight Pitcher Bag is made of multi-layered laminate depending upon the barrier properties required by the product to be packed inside.

Talking about the new product, Ashok Chaturvedi, chairman & managing director, Uflex Limited said, “It is a classic example of process improvement and incrementally progressive efficient converting. We have invested in sophisticated pouch making machinery getting a clear edge above others in manufacturing the Easy-Scoop-Lock-Tight Pitcher Bag. Further value engineering is also underway to add more ergonomically enhanced functionalities and brand protection solutions in the bags to make them yet more versatile.”

Omet iFlex installed in Sikkim

Omet iFlex was showcased for the first time in India by Italian press manufacturer Omet Srl at Labelexpo-India 2016. This press has recently been installed at the Sikkim unit of Huhtamaki PPL-Webtech Labels. On installation of Omet iFlex, Amar Chhajed of Huhtamaki PPL-Webtech Labels said, “We are satisfied with the overall installation and support provided by Omet and Weldon team in India. We are looking forward to running the machine at its optimum capacity and are sure it will live up fully to the confidence and trust we have placed in it.”

The iFLEX label press is simple to use and quick at set-up! Several innovations characterize this press, all aiming at simplifying the printer’s work in reaching the highest quality, effortless. These include laser-assisted pre-register and register setting devices that speed up the machine set-up and rebooting after job change. iFLEX has shortest web path in narrow web printing for incredible savings in the start-up phase (waste measured is below the transition paper between two prints!). iFLEX is the only machine to have all the impression rollers Direct Drive with obvious benefits on the print quality and in waste savings. The machine handles a wide range of sizes, from 5.5 to 18'' for small spending in printing plates production. iFLEX is designed to work continuously, without maintenance stops. It is a robust, silent press, meant for intensive work cycles and performance, and consistent result.

The sale of this Omet iFlex has been handled by Omet’s exclusive agent in India Weldon Celloplast Limited New Delhi. Pawandeep Sahni, director, Weldon Celloplast says, “Webtech is a prestigious customer. A lot of evaluation has gone into selection of the iFlex by Webtech. It is only when they were convinced that the equipment is value for money, that they acquired the iFlex.”

Webtech Labels, headed by Amar Chhajed, is a division of Huhtamaki PPL which is headquartered at Mumbai, having plants in all geographical zones of India.

MK Printpack Pvt Ltd sets up their fourth unit

The 36-year-old printed cartons & corrugated boxes manufacturers based in Mumbai, MK Printpack Pvt Ltd, started their fourth unit in our country near Sriperumbudur industrial belt, 40 km away from Chennai on the auspicious day of Akshaya Tritya on April 29, 2017. The amalgamation of colors were seen cascading their hues, the cut, the layers, the plys in all its variants were seen adding vibrancy to the décor, the ambience was frilled with familiarity of inks and hum of machines and amidst much fervor and feast, Mumbai based Packaging and Printing conglomerate MK Printpack held grand inauguration of its fourth state-of-the-art facility in Sriperumbudur, Tamil Nadu.

The inauguration of the brand new factory was done by Mohini Kumar, wife of the founder Late Shri Prithviraj Kumar. A slew of personalities from packaging field attended the gorgeous function.

The new unit is housed in 30,000 sq. ft. in ground floor + Mezzanine construction, avoiding high rise trend. Sriperumbudur area was selected because it hosts various industries like FMCG, liquor, shoe, pharmaceuticals and electronics manufacturers. MK Printpack would cater to their packaging needs.

The workhorses…

Already entrenched in packaging field for more than three decades, MK ventured into new areas like Rigid Box manufacturing. They went in for state-of-the-art printing facilities like Komori Six Colour Lithrone 40 + coater, Brusse Auto Die Cutter, Meiguang Sheet Laminator, Perfect Cutting Machine, Violet CtP, various QC equipments ranging from GSM tester to spectrometer, prepress softwares, sample making machine, finishing machines, etc.

Why South India?

Anil Kumar, managing director, who unveiled the operations, stated that new unit in Sriperumbudur gives enforcement to Pan India presence. Moreover, South India is fast emerging as hub of manufacturing units with the presence of SIDCO, SIPCOT in and around Tamil Nadu with industries from various domains such as FMCG, liquor, shoe boxes, pharma, electronic as well as electric goods giving ample opportunities for the growing market needs.

Nizam Appas who has been looking after the South operations since more than a year from Chennai office also moved into factory with full fledged staff. Marking the occasion as landmark feat in the history of MK Printpack, Nizam commented, “We are already serving the existing clients in South India and opening up state-of-the-art facility in South India satisfy our focus to reach the customer at their doorstep with the full fledged service, maintaining the same quality with the same zeal with which we have been giving impression to every expression of our customers for more than three decades. With our unit in Sriperumbudur, we are going to be one among the few in South India, providing end-to-end solution under one roof.”

The credentials…

MK Printpack Pvt Ltd has its other existing units in Daman, Vapi and Haridwar and head office in Mumbai. The company boasts of more than 1000 adept staff strength across India units. They have a lot of certifications like ISO, FSC, etc. Winning awards is their routine. Their client list includes who's who in F&B, pharmaceuticals, food and agro industries.

–D Ramalingam

Group Publications