DRPS launches ‘ProAlbum’ for photobook market

Jaipur-based Digital ProAlbum Print Services, which exclusively caters to the digital photo printing business of its parent company Digital Reprographic Print Services (DRPS), has effectively entered the photobook market with the launch of its new product – ProAlbum. Deployed on a harmonious mix of product platforms like Taopix, RedTie and Mazina Media with FlexBind Technology platforms, ProAlbum offers both online and offline album designing tools for the professional album makers, enabling them in placing orders, making payments, tracking the status of their order and delivery schedules under an online workflow. It can have full bleed printing and trimming helping in giving a lay-flat book and print spreads across the gutter with a panoramic view of any picture.

“Photo book market is gradually maturing in India. The new technology and high-end solutions that can be customised as per customer’s choice, have enabled the digital printers and photo labs to creatively offer more diverse products to clients. The ProAlbum product offerings are available exclusively to B2B professional photographers who create photo wedding albums and photobooks for resale to their clients. Each individual job is accomplished with detail perfection and every work is done in-house under ISO standards with strict job confidentiality and on highest quality digitally printed albums on HP Indigo,” commented Akhil Mehta, director operations at DRPS.