Brand owners get a peek at HP latest innovations

At Mumbai, HP Inc. India showcased their latest digital printing innovations, highlighting the limitless possibilities for brand owners and marketers across verticals including FMCG, pharma, retail, food and beverage, health and beauty. The event witnessed participation of over 150 brand professionals who experienced solutions from segments such as general commercial printing, design, signages and displays, labels & packaging, publishing amongst others.

HP also showcased various applications including labels and packaging, general commercial printing, backlist, textile prints, point of purchase, corrugated prints, signages etc.

Puneet Chadha, director, Market Development, Graphics Solutions Business, Asia Pacific and Japan, HP Inc. shared insights on the importance of innovation in reaching out to the customers today and how advanced and differentiated printing applications can help brands develop a stronger brand recall with end customers and establish a competitive edge in the market. Discussions on the successful real life digital printing campaigns and implementations by some of the leading brands helped the present audience build awareness and perspective around the path breaking possibilities with digital printing.

“With brand managers trying to break the clutter for increased mindshare for their brands, the market place is getting increasing competitive. Digital printing can open entirely new and unexplored opportunities for brands with respect to customer outreach, contributing significantly to the brand recall,” said Puneet. He also spoke about Dscoop, a community of HP Inc.’s print service providers, helping them take part in education, networking and revenue growth opportunities. Highlighting HP Inc.’s commitment towards its print service providers’ community he said, “We will continue to enable our print service providers with newer innovations in digital printing technology and more meaningful conversations with brands at such forums, hence helping them explore newer markets and generate fresh revenue streams.”

While, A Appadurai, country manager, Indigo and Inkjet Web Press, Graphics Solutions Business, HP Inc. India delivered an interesting presentation around engaging customers through innovations in labels and packaging and how it can significantly contribute towards increasing sales and revenues for the brand.

“Labels and packaging play an instrumental role in a product sale and a good packaging with a thought through campaign can work wonders for any brand. HP Inc. is leading the innovation in packaging and labels and enabling leading brands across the globe to create path breaking success stories. We welcome Indian brands to harness the power of digital printing for reaching out to their customers and ensuring a great overall customer experience.” said Appadurai. The presentations were followed by guided tours to application areas showcased by partnering print service providers. The brand managers engaged in rich and meaningful conversations with some of HP’s leading print service providers to explore digital printing avenues for their brands.