Enhancing the ‘Curio’sity of children!
Expanding into the foreign markets, Brijbasi has launched a new venture – Curio, offering exciting range of puzzles, flash cards, cloth books, bath boks, toys, etc.
Under the guidance of ML Garg, Brijbasi is currently celebrating 30 years in publishing and ten years in children’s book publishing. The flagship company Brijbasi Art and Printing Press Ltd (BAP Ltd) exports in over hundred countries, and publishes children’s books in more than 30 languages under the brand name, Hello Friends (HF Digital).
With its presence felt across the countries, Brijbasi has invaded into the foreign markets by launching new products, inching closer to be the largest publisher and printer from India. Their new venture, Curio, offers an exciting range of puzzles, flash cards, cloth books, bath books, besides toys and games for children.
Another new endeavor is Ekaani, its luxury brand that encompasses a varied range of personalized gift items. With the introduction of Ekaani, Brijbasi has revolutionised the connotation of gifting. Under Ekaani, Brijbasi offers hand-crafted figures and innumerable range of gift items. Most skilled craftsmen and sculptors of the world are hired to bring out the extraordinary and intricate detailing in each product. Ekaani’s products exude quality and excellence. Each design, being a limited edition, is a masterpiece, and a pride to possess.
Brijbasi has a strong workforce of over 700 hundred people with three manufacturing units functioning simultaneously in Delhi and Noida. Developing this further, Brijbasi has set up a manufacturing contract with five factories in China. Besides this, HF Digital offers illustrative design and content creation services with an in-house team of over 75 endowed artists. In BAP Ltd, divisions are spread over 1,50,000 sq ft of factory space in Greater Noida, Uttar Pradesh. The factory houses high capacity infrastructure for printing and binding, and has grown at over 40 percent in the last eight years.