HP showcase application focused high volume digital presses at China Print ’13

-was one of the largest digital printing exhibitors, with the biggest size stand

-also announced a series of new solutions and product upgrades for its digital press portfolio

Featuring the HP Indigo W7250 and WS6600 digital presses, as well as its wide range of workflow solutions, including HP SmartStream Production Center, designed to help PSPs increase productivity and efficiency of their HP Indigo digital presses, HP was present at China Print ’13 with all possible offerings in the biggest size stand. During the show HP announced continued market acceptance of the B2-format HP Indigo 10000 digital press, which is helping print service providers (PSPs) worldwide grow their businesses through increased efficiency and a wider range of digital print applications.

Installations of the HP Indigo 10000 digital press are now complete in 11 countries. Avery Dennison added HP Indigo 10000 digital presses to its China plant to strengthen regional operations and increase productivity to better service its customers in the retail apparel industry. Netherlands-based Digital4 installed the press to take advantage of its wider format and bolster its digital print capabilities. The Matlet Group, based in the United States, acquired the press to produce commercial and packaging applications, and to deliver new innovations to its customers.

Momentum of the entire HP digital press portfolio continues, with more than 6,000 HP Indigo presses and 100 HP inkjet web presses installed worldwide as of the end of January. Since the introduction of the HP inkjet web press in 2009, many customers have adopted multiple presses to drive their business transformation. This includes O’Neil Data Systems, which has seven presses, CPI with six HP inkjet web presses, and Communisis and Courier, which have four HP inkjet web presses each. Widespread adoption of these solutions, including explosive growth in the Asia Pacific and Japan region (APJ), has driven the analogue to digital transformation in the graphics industry and contributed to the strong growth of high-value digital pages.

HP also announced a series of new solutions and product upgrades for its digital press portfolio, enabling PSPs to expand capabilities and help increase profitability. “PSPs are facing immense pressure to expand their services and add new capabilities to remain competitive in the marketplace,” said Stephen Nigro, senior vice president, graphics solutions business, HP, adding that HP’s expanded graphics portfolio, introduced one year ago at drupa 2012, is fueling the industry transformation from analogue to digital printing by helping the customers expand their range of applications, go after high-value pages and grow their businesses.

To help customers protect their investments and produce a broader range of high-value applications, HP also introduced new features for its best-selling HP Indigo digital presses. The company demonstrated a new red-fluorescing invisible ink for the HP Indigo 7000, 7500 and 7600 digital presses. Currently available on the HP Indigo 5600 digital press, HP Indigo ElectroInk UV Red is valuable for tracking and anticounterfeiting features. The company also showcased 600-micron (24mil) one-shot printing for the HP Indigo 5600 digital press, which enables PSPs to produce high-margin synthetic applications such as mono-core cards and signs. Both features build on the capabilities HP introduced last year for the industry-leading HP Indigo 5X00 and 7X00 series digital presses to offer PSPs greater application versatility, increased productivity and improved automation. HP also presented Enhanced Productivity Mode (EPM) for the HP Indigo 3550 digital press. With EPM, colour jobs use only three inks instead of four, without compromising print quality.