HP unlocks power of digital printing for packaging industry

At Interpack 2014 just concluded at Dusseldorf, HP expanded its Graphics Solutions portfolio, opening the door to the corrugated, flexible-packaging and folding-carton markets previously not addressed by digital printing technologies. To help packaging converters and manufacturers take advantage of the digital opportunity, HP introduced its HP Scitex 15000 Corrugated Press for production of corrugated displays and short-run packaging.

“After leading the shift to digital in label printing, HP is again driving an unstoppable analog-to-digital transformation in the package printing industry,” asserted Gido van Praag, vice president and general manager, Graphics Solutions Business, HP Asia Pacific and Japan. He added that with HP solutions, packaging converters can capture the benefits of digital printing to diversify business models, reach new customers and explore new profit areas.