Singapore based Orient wins double gold at Asian Packaging Excellence Awards 2014

Josep Roca of Xeikon, Orient owners Alex Tan and J Te, Orient pre press manager Ang Wei Jie and Orient digital printing press operator Tong Wai Pong.At the Asian Packaging Excellence Awards 2014, organised in Kuala Lumpur (Malaysia), from November 10-11, Orient Quality Print Pte Ltd won two prestigious awards: one for digital labels and the second for letterpress. A panel of judges, each of them known for their thorough knowledge of the industry, examined each submission for many variants including perfect register, colour consistency across the print and web repeats, quality of half tone reproduction and perfect dot reproduction. Orient’s award-winning digitally printed label is an industrial self-adhesive label for a lubricant, printed on a metalised PP, with an additional laminate.

Bent Serritslev, managing director, Xeikon Asia Pacific, said, “The fact that Orient won two gold awards, one each for digital label production and letterpress label production, proves that these two technologies are a perfect match. Rather than competing technologies, they are complementary. There is no doubt that Orient will continue to grow and that other Asian converters will discover the power and opportunities offered by of digital printing through Orient’s market leadership.”

Catering to the growing demand for variable content, extremely short lead times and production efficiency in Singapore’s high-cost labour market, Orient installed a Xeikon 3030 digital press two years ago for labels and packaging production.

Today the Xeikon 3030 plays a crucial role in Orient’s business, perfectly complementing the firm’s letterpress equipment. In addition, Xeikon colour control software makes it possible to accurately reproduce colours and match them with colours printed on the letterpress. The printer can decide what press should be used for each job: short run jobs or jobs with a tight deadline are produced digitally; longer runs of labels that can easily be scheduled into production planning are printed on the letterpress.