Canon kick-starts free online cinema webinars

With an intent to promote the photography culture and build on the legacy of film-making in India, Canon India introduced its latest series of webinars on the nuances of cinematography. For this, the brand collaborated with renowned and established cinematographers Kiran Deohans, Alphonse Roy and India’s finest DI Colorist Ashirwad Hadkar.

Being one of the leading digital imaging companies, the brand constantly aims at pushing the boundaries of photography and cinematography. Moreover, while the mainstream and regional cinema industry continues to evolve and grow, a massive splurge in the consumer engagement with OTT led content has immensely contributed to the overall growth of the filming industry. This has also led to a massive demand for innovative and cutting edge products that can cater to the futuristic requirements of the filming professionals.

In line with this attempt, Canon India is kick-starting a new series of online masterclasses focusing on cinematography and film-making. Through these webinars, Canon India aims at providing an opportunity to all amateur and professional cinematographers to explore the marvel of full frame cameras in the field of cinematography and film-making, thereby leading to quality content production.

Commenting on the initiative,C. Sukumaran, Director, Consumer System Products & Imaging Communication Products, said “Consumers have been extremely delighted with the ongoing webinars and we have received amazing response so far. The current lockdown has given a rise to the consumption of OTT and digital content and we believe that this has also led to curiosity around the use of cinema cameras. With professional cinematography webinar series, we aim to enrich the minds of young adults who are looking to pursue a career in this field of motion pictures or also enrich the senior cinematographer with the changing dynamics of content making and consumption. We have chosen a blend to start with three of the most talented Director of Cinematography in India for the cinema series webinars and hope to encapsulate the minds of all cinema admirers.”

The first leg of this riveting cinema webinars was undertaken by one of the most acclaimed cinematographers and Padma Shri awardees – Santosh Sivan, the only Indian cinematographer to be inducted into the American Society of Cinematographers (ASC). His work in Malayalam, Tamil and Hindi cinema has been honoured with National awards movies such as Perumthachan, Kaalapani, Iruvar and Dil Se.