PRINT & DIGITAL CONVENTION 2021 on hybrid solutions for business restart

The congress trade fair PRINT & DIGITAL CONVENTION (Pdc), which was successfully positioned by the Fachverband Medienproduktion (f:mp.) in cooperation with Messe Düsseldorf, enters the next round. The organisers of Pdc are planning the next staging for June 2021 considering an expected positive development of the pandemic.

The concept – to present solutions for combining classic print communication with the means of state-of-the-art digital and online strategies in practical applications – offers orientation, perspectives and new hope for future-oriented business planning. Travel restrictions have reduced live events and business contacts to a minimum. Customer relations are largely focused on digital communication – the industry is longing for physical touchpoints, personal networking and interpersonal exchange. The PRINT & DIGITAL CONVENTION has exactly this goal—as a platform for business engineering and personal exchange, the congress fair has been able to establish a very good reputation.

The convention’s success is based on the optimal integration of visitors and exhibitors through the presentation of innovative technologies in highlight projects, which not only showcase individual machines or tools, but also demonstrate complete solutions based on the requirements of practical applications. “The Congress & Convention format offers high-calibre knowledge transfer for exhibitors and visitors and fulfils the industry’s desire for intensive industry and community networking and a presence format that remains irreplaceable despite all the enrichment provided by digital formats,” confirms Sabine Geldermann, Project Director Print Technologies at Messe Düsseldorf. She adds, “Especially after the cancellation of drupa, the world’s leading trade fair for print technologies, we are pleased to be able to offer a successful in-person event such as the Print & Digital Convention”.

üdiger Maaß, Managing Director of f:mp informs that the event is organised as a hybrid format, so the platform offers the right access for everyone, including digital—true to the motto ‘Right in the center, instead of just there’.