EFI Fiery FreeForm Create wins PaceSetter Award for VDP technology

EFI’s variable-data print (VDP) creation tool – EFI Fiery FreeForm Create – included with EFI Fiery digital front ends (DFEs) from Electronics For Imaging, Inc., has received the Buyers Lab (BLI) 2021-2022 PaceSetter in Production Print Applications: VDP Enabler from Keypoint Intelligence.

It helps graphic designers, marketers and creatives to incorporate highly effective, high-response variable-data marketing in their print collateral. With the software, printing company clients can merge variable text, images, barcodes or other content into PDFs and other types of documents through an easy drag-and-drop interface. Users also get a visual preview of the entire document, including variable content. Files are saved in a packaged format that users can provide to nearly any printing company or in-plant print operation equipped with a Fiery DFE for seamless, streamlined and accurate production.