HP again revolutionises printing

-introducing Asia Pacific’s first ePrint-enabled and web-connected printers for everyone

Enumerating various trends in and around documents business activity, Hewlett-Packard proudly announced the launch of innovative, intelligent, web enabled printers with different capabilities by-passing the PCs as such in taking out prints (colour or black-and-white). Innovative business applications including the first local application unveiled to help companies exceed productivity goals and accelerate towards growth. SK Khurana – editor P&P, having attended this HP Innovation Summit in Singapore, briefs. Following the successful launch of its consumer ePrint enabled printers in June this year, Hewlett Packerd (HP) has again initiated the documents printing by introducing industry’s first ePrint enabled and web-connected printers for businesses. The new line-up includes a broad portfolio ePrint enabled printers that spans across Officejet, LaserJet and Designjet categories, providing customers the freedom and convenience to print from any mobile device using HP’s ePrint technology.

Leveraging the cloud, HP’s ePrint enables businesses to manage content and print quickly and securely by emailing their desired files – such as e-mails, work documents and images – directly to any ePrint-enabled HP printer with an internet connection, eliminating the need to install drivers. With just an email address assigned to the printer, ePrint will work from any mobile device, including smartphones, laptops, and even the iPad.

“If you can email it, you can now print it,” said John Solomon, senior vice president, Imaging and Printing Group Asia Pacific and Japan, adding, “This opens up a new world of possibilities for businesses. And what more, we are breaking the barriers for business acceleration with innovations that are truly industry first.”

An industry first, HP enabled two-way print through the cloud for businesses using HP Print Apps, creating an unparalleled web experience for business customers to access, manage, and share content from templates and stored documents. All this without a PC using HP print applications. The applications available in Asia include Google Docs, Box.net, Biztree. The company also announced its first local application – Yahoo!7 and Yahoo!Xtra for Australia and New Zealand, respectively.

“We are focused on delivering more locally relevant applications for APJ. With the addition of HP ePrint technology and HP print apps to our HP Officejet, LaserJet and Designjet printers, we have innovations that will arm businesses to leverage the power of imaging and printing to accelerate their business for growth,” reiterated Solomon, adding, “All the new innovations and products launched now translate to businesses being able to better manage their flow of content.”

With another announcements on the occasion, HP continued to accelerate its Managed Print Services (MPS) leadership by helping Asia Pacific organizations effectively and securely ‘right-size their fleets’ by optimizing their infrastructure; managing their enterprise-wide imaging and printing environment and improving the flow of documents and information within and outside of the organizations. They announced alliance with Toshiba as a momentum of strategy.

Leading the pack for HP’s push for impacting communications through colour is the HP LaserJet Pro CP1025 and CP1025nw color printers, the world’s smallest colour laser printers and one of the world’s most energy-efficient colour laser printers. The company also unveils world’s most collaborative large-format printer enabling businesses in the architecture, engineering, construction (AEC) industries and enterprises to easily access, share and print large-format project files online anytime, anywhere. New HP Designjet T2300 eMFP, T7100 printer series and Z6200 photo printer improve design processes and drive business acceleration.

Notably, the industry analyst firm Gartner, Inc has placed HP in the Leaders Quadrant in its 2010 Magic Quadrant for Managed Print Services (MPS) Worldwide. In the Gartner Magic Quadrant report, HP was evaluated on its completeness of vision as well as its ability to execute.