Xeikon sponsors Cheetah survival efforts; unveils digital Cheetah as well!
Xeikon has announced its sponsorship of Belgium’s Planckendael Zoo and the Centre for Research and Conservation (CRC) in support of efforts to ensure that Cheetahs around the globe both survive and thrive and more specifically in support of the Planckendael Zoo’s Cheetah. According to the CRC, the Cheetah is the fastest land animal and can run at speeds of over 100 km/h in just 4 seconds. There are only about 25,000 remaining Cheetahs in the world.
Xeikon’s sponsorship will help ensure that the number of Cheetahs worldwide continues to grow and that their habitats, whether in the wild or in captivity, are protected. “With the (upcoming) release of our Cheetah digital press and our ‘Year of the Cheetah’ campaign, this sponsorship provided an excellent opportunity to not only give additional visibility to the fastest digital press in its class, but to do so while benefiting the world population of Cheetahs, the fastest animal in its class!” says Patrick Van Baelen, VPWW Marketing at Xeikon. “As a company, we are focused on delivering environmentally friendly solutions to the printing and packaging industries. We are pleased to support the Planckendael Zoo and the CRC as they work to accomplish their objectives of social engagement, respect for nature, innovation and research. Like the CRC, an award-winning renowned research institute whose experts are often speaking on the world stage, Xeikon is a market leader with significant investments in both innovation and environmental sustainability.” Another Cheetah soon to be available in the marketplace is the Xeikon Cheetah, the most productive five-colour digital label press in its class. With a top speed of 30 m/min (98 ft/min), the Xeikon Cheetah is 56 percent faster than any other model in the current press portfolio.