Mimaki opens first India demo centre at New Delhi
Now that Mimaki is fully gearing up for a strong and determined presence in the Indian market, the company has opened its first demo centre in the country at New Delhi, accommodating an exclusive range of machines of varied configurations and technologies. PRINT & PUBLISHING takes a sneak peek at the newly opened Mimaki demo centre, which is designed to help customers get live experience of the company’s latest and upgraded machines.
Located at the ground floor of DLF Tower on Shivaji Marg in New Delhi, the first demo centre of Mimaki in India is measured around 3,000 sq ft. The centre easily accommodates up to 10 wide-format machines at a time, providing visitors live running and demonstrations of the displaying machines. In a brief conversation with Sign & Graphics, Tomohiro Ikeda, managing director, Mimaki India Private Limited, says the opening of the demo centre is an important move they have strategically taken up to intensify the company’s presence in the Indian market.
“At the demo centre, we demonstrate our range of machines, which consist of the latest releases and upgraded models,” mentions Tomohiro, adding that the technologies on display at the centre are predominantly of UV, Latex and eco-solvent machines. The line up consists of a whole gamut of Mimaki machines, from entry-level to high-end models, designed for all possible applications that any print solution provider may like to pick up to fulfill customers of varied backgrounds. Whether it is UV flatbed or roll-to-roll systems, the centre has it all under its roof.
As of now, the demo centre houses different Mimaki systems of different technological advantages—namely, Mimaki UJF-7151 plus UV flatbed inkjet printer; Mimaki JFX 200-2513 UV LED flatbed inkjet; Mimaki JV 300 Series, all for solvent/water-based sublimation inks; Mimaki CG-SR III Series cutting plotters; Mimaki SIJ-300 UV LED inkjets series; Mimaki JV 400 Latex Series for odour-free aqueous, resin-based technology with proven green qualities, among others. “We are introducing this Latex series in the coming Media Expo 2016, to be organised this month at Pragati Maidan, New Delhi,” informs Tomohiro. Mimaki India has so far been partnered with some of the leading machine suppliers that take care of distributing all machine models in any far and near geography of the country. “Now we have tied up with four Indian suppliers; hopefully more can become as per our requirement in future,” says Tomohiro.
When asked about the number of demonstration centres they plan for the Indian market, Tomohiro says the number could be of any, but after the Delhi centre, what we are planning is to open another one soon in the western part of the country.