New EFI Market Direct Customer Engagement Platform

Printing companies, agencies, marketing service providers, educational institutions and small to medium corporations have a new tool to drive integrated customer engagement with EFI MarketDirect from Electronics For Imaging, Inc.

MarketDirect’s robust Customer Engagement Platform gives users the ability to develop, distribute and track customer communications for loyalty programs, offers, newsletters, surveys and communications rapidly and with ease. The software includes the next-generation of cross-media/multi-channel technologies available from EFI, building on the company’s successful DirectSmile platform to deliver comprehensive cross-media marketing applications for lead generation, new customer acquisition, prospecting and more.

The software is available as a standalone application or alongside EFI’s leading Web-to-Print Solutions – an offering that is seamlessly integrated into EFI’s Productivity Suites, giving users full visibility, data tracking and management capabilities for marketing campaign and customer engagement activities within the Suites’ market-leading MIS/ERP frameworks, and more power than ever before to plan, manage and execute complex print and cross-media marketing programs.