PRINT 19 to highlight RED HOT Technologies

APTech has announced the return of the RED HOT Technology Recognition Program at PRINT19 in Chicago (McCormick Place North, October 3-5, 2019), showcasing exhibitors’ newest products or services on the event floor.

“Sales opportunities and the collaboration that leads to growth go to the risk-takers, disruptors, and innovators,” says Thayer Long, president, APTech. “The RED HOT Technology participants will have an additional degree of visibility and recognition. Literally providing them a way to stand out in the crowd.”

Featuring publishing and printing technology, equipment, or service that has come to market within the past 12 months, the RED HOT Technology Recognition Program highlights the “what’s new” on the exhibit floor. All RED HOTs will be noted in the Event Guide which will be printed and distributed onsite at PRINT 19. In addition, each recognized product will sport a highly visible RED HOT Technology marker and will be listed online and searchable within the event’s online directory and planner.

Each of these technologies may also be eligible to win one of three RED HOT Vanguard Awards, based on its merit as a game-changer in the industry. The RED HOT Breakthrough Award recognizes products that build on existing technology to significantly advance its use; the RED HOT Collaboration Award recognizes innovative new products that result from a collaboration among different manufacturers; and the RED HOT Pioneer Award will be given to a product that is the first of its kind or entirely new to the industry.

“This program showcases the ‘what’s new’ without judgement, and through the Vanguard Awards, recognizes technology that breaks new ground, opening new markets and business opportunities that the industry needs,” said Long.

To help PRINT visitors zero in on the products they want to see, RED HOT Technology Recognition Program designees will be recognized in 10 categories: Analog Presses & Add-on Devices; Color Management, Prepress & Pre-media; Consumables & Substrates; Digital Production Printing Devices; Imprinting, Mailing, Shipping & Fulfillment; Marketing and Multi-channel Solutions; Post-press, Specialty & Finishing; Sales & Management Systems; Wide-Format Digital Printing Devices; and Workflow Automation Systems.