The Hindu goes digital
first with CUE publishing platform & digital asset management system from Stibo DX
Digital transformation has been spiraling among the Indian news publishers. The Hindu Group
is one among those which have decided to implement the CUE publishing platform and digital
asset management system as an important step its flagship newspaper The Hindu’s digital
transformation.
CUE will optimise news production and the usage of content across all types of channels and social media for The Hindu. “We are very excited to have chosen CUE as a central part of our transformation towards a digital first future,” says Suresh Vijayaraghavan, CTO, The Hindu.
A media-neutral production
For The Hindu, the strategy of choosing CUE to implement a media-neutral production. In this respect, Suresh explains, “CUE will support the transformation of our workflows towards being media-neutral. In the future, we will be able to effortlessly use precisely the types of content best suited to make each news story most compelling and relevant.
Video, text, photos, or graphics—it does not matter. The story comes first.” When implemented, CUE will support the entire process of creating and publishing across several news sites totaling approximately 120 million page views per month. Further, CUE DAM will be central to the administration of more than 250 million media assets.
Better monetize content
CUE will enable The Hindu to better monetise content. CUE is the publishing platform that sets new standards for digital storytelling. Designed to deliver maximum creative freedom, CUE is already helping publishers around the world create compelling content and connect with new audiences.
CUE will allow The Hindu to use, connect, and efficiently administrate content across all relevant channels and outlets much more efficiently. It will also help them present their quality journalism in an even more engaging and appealing way.
Closer user connection
Suresh mentions that their adoption of CUE is about keeping their users at the center of their universe. He adds, “CUE lives up to all our requirements. This upgrade is in continuation with our long-term relationship with Stibo DX and we believe this will help achieve our goals in our digital transformation journey while, as always, keeping our users at the center of our universe.”
Mikael Christensen, Customer Success Manager, Stibo DX, who has been working closely with The Hindu for many years, says, “We are very happy to continue our long relationship with The Hindu,” adding conclusively that they look forward to supporting the newspaper continuously in the ambitious digital transformation process.
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