The long-term trend towards smaller run lengths has been putting stress upon commercial printers for years. Digital printing’s ability to print in economical quantities, all the way down to just one unit, offers publishers a powerful tool to address variations in demand and has inventory and distribution cost savings.
Technology is influencing everything. It is touching because of the expeditious advancements, constant research, and development within the industry. Several changes have set in that have changed the way books are published. And therefore, the result of one such tech advancement is the onset of a new form of a book-printing technique called Print-on-Demand. This is often not a publishing model but rather a distribution model that has unplugged new paths for publishers and aspiring authors to urge their books to move into the market.
Advantages of Print on demand
On-demand book printing was developed to keep older books in print without having to print and retain them unless procurement is created first. But nowadays, new books are printed on-demand too because one can print as many copies as required and they will never move out of stock! An excellent majority of offbeat authors and self-publishers take the print-on-demand path. This is because it offers a workable distribution model and writers get the benefit by making it worthwhile. Unlike offset printing, print-on-demand requires a low starting investment with a faster ROI.
In offset printing, authors and publishers had the advantage of printing huge volumes of books at economical prices and keeping them in stores and warehouses and awaiting sales orders only. What offsets printing failed to offer was the comfort of printing a standalone copy of a book. But what print-on-demand does is entirely distinct.
Another advantage of on-demand book printing is that if the primary 20 copies of your book are released and you come off to search out a mistake within the script, you can briskly make the change prior to printing to any extent further copies. How advantageous is that! Once you receive a book printed on-demand, you are confident that fresh stock is delivered to you from the closest storage facility. This makes the delivery of your book faster and low-priced. New authors and self-publishing houses have voluntarily embraced this model thanks to its cost-efficiency, limited inventory carrying cost, and faster TOT.
Moreover, there are revenue advantages that these new technological advances bring. Publishers can significantly expand sales overseas because they are able to deliver digital files to printers that can print short, on-demand runs in growing markets. Printers can expand their profitability by offering new and different services including micro-runs and personalization allowing the development of new application areas.
What does the bottom line say?
According to the print-on-demand report 2020 by Printful, the POD industry has grown by 12% over the past four years. On top of that, a recent survey from Printful found that 45% of print-on-demand store owners saw a surge in sales throughout 2020. However, the incredible evolution of on-demand book printing from its earliest days in the 1990s to the automated climax, where it’s on its feet today, uplifts many subsequent possibilities. The chances are there to check these and plenty of other possible options now that the front-end, print, and finishing technologies permit so much more than traditional processes. This is truly an encouraging option for book printers to opt for the on-demand book printing workflow.
How to go about it:
• Book printing applications tend to be tethered to a particular kind of paper. By researching along with your customers, paper providers, and printing system provider, you will be better prepared to supply the required papers that are acceptable for the application and perform well on your printing system.
• It is a slip-up to focus only on the cost of consumables (specifically ink) as you explore the inkjet opportunity. Printing with inkjet technology doesn’t come down simply to a value comparison with offset printing. Inkjet provides a path to opportunity for book (and other) applications that are unsuitable using offset, yet can provide new earnings initiating new opportunities for publishers.
• The production of short-runs and small batches requisite that specific attention is paid to job onboarding, pre-flighting, queuing, and support for e-commerce transactions. Without these abilities, it’s out of a question to make a highly automated production environment.
• Recognize the abilities you build with On-demand print offering, opportunities for book-like leaf documents, like yearly reports, catalogs, directories, mailers/transpromos, and magazines/tabloid
Sustainably Printing Books
Today, as consumers and businesses demand sustainable operations from the companies they work with, book publishers need to go beyond reducing waste and look at the entire printing process.
By only printing, the number of books they need, digital printing eliminates the cost of a mismatched supply and demand. This waste reduction also decreases carbon expenditure of manufacturing overproduction, inventory, storage, transportation, and disposal.
Digital printing also eliminates the inherent physical waste and more hazardous chemical ingredients involved in the conventional printing process. Digital presses print without plates and oil-based inks. By using safer ink chemistries containing water, digital printing cuts environmental costs of permits and disposal fees. With digital printing, the first set of pages is printed and ready to ship — no wasted pages.
Thermal, drop-on-demand inkjet printing with aqueous pigment- and dye-based inks are stable, consistent, and safer for the earth and the people handling them. With this type of inkjet, it’s possible to control resolution and ink coverage in ways that not only assure print quality but also minimize environmental impact.
Inkjet advantages for book manufacturing
When it comes to general book manufacturing, no other digital printing technology is as productive across the broad range of book manufacturing as inkjet. Inkjet’s faster running speeds, higher print resolutions, and ability to accommodate bigger sheet sizes and web widths combined with longer printhead life and more inline and nearline finishing options — together, are making inkjet a cost-effective alternative for longer print runs.
The JETSCI knowzzleJetmonochrome inkjet web press is powered by Memjet duralink and it is opening new opportunities and markets for book publishing.The high print resolution, speed, low print cost, and width extendibility of JETSCI knowzzleJet makes it the best fit for book printing applications and gives providers a fast, easy, affordable way to get into a book publishing.