Graphica Digital installs HP Indigo 12000 HD for high-quality B2 size printing


Strengthening its foothold in digital printing, Graphica Digital has installed HP Indigo 12000 HD Digital Press at its facility in New Delhi to meet the growing demand of innovative B2 size printing. HP Indigo 12000 HD will allow the company to venture into big-size albums, light packaging in short to medium run lengths, high-end gifting boxes and wedding cards, sheetfed labels, and personalized amateur photobooks.

HP Indigo 12000 Digital Press offers superior print quality, high productivity, and wide versatility which will enable Graphica Digital to produce the finest digital prints in B2 size. With HP Indigo’s liquid electrophotography (LEP) technology, the digital printer delivers crisp linework, attractive images, and smooth vignettes.

HP Indigo 12000 digital press also features a 5th ink station for white ink and spot colours. This colour accuracy will allow Graphica Digital to strengthen its position in its core business of printing best-in-class wedding albums across different sizes & specialty printing jobs. This extra colour range will allow the company to achieve PANTONE emulations, using the only PANTONE licensed 6 and 7 colour on-press solutions in digital printing.

Sanjay Sharma, Director, Graphica Digital said, “With HP Indigo 12000 HD Digital Press, we are looking forward to reinventing our business and discovering new dimensions. With this new acquisition, we offer a wide range of applications for the photo market like big size (B2) wedding albums, personalized amateur photo books, gift boxes, and wedding invites. Having the unique capabilities of this digital press in terms of media versatility, production speed, colour gamut and growing demand of short runs print jobs, now we can easily fulfil the customer needs for light packaging, sheet-fed labels to many start-ups, MSMEs and local clients. This investment reflects our goal to become the first high-quality print service provider in India which has an established world-class digital printing facility and offers world-class products at an affordable price.”

Specific brand colours are sometimes outside the gamut of CMYK, which is where with HP Indigo is a big advantage. With HP Indigo, there is a possibility to mix colours off-press, or a PANTONE licensed spot colours can also be used and can be matched to any swatch or colour sample on specified substrates.

HP PrintOS helps customers get the most out of their presses, simplifying and automating production for customers to innovate and grow. Graphica Digital is utilizing this offering to keep a daily track of its production and to monitor the press’ real-time performance. The usage of PrintOS allows the company to monitor its efficiency and mitigate losses if any.

A Appadurai, Country Manager, Indigo & Inkjet Business Solutions, HP India said, “Over the last decade, the digital printing industry has undergone a tremendous transformation. With the revolution of HP’s HD digital printing press for photo and commercial printing industry, today our customers are able to innovate and technologically advance their offerings to meet the evolving needs of the market. We are proud to collaborate with Graphica Digital and hope their trust and faith in HP’s digital technology helps them achieve the highest standard of print quality which will be their competitive differentiator.”

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