IPAMA inked MoU with the associations of label, corrugation and screen printing for the 14th PrintPack india exhibition

LtoR: Dharampal Rawat, Treasurer IPAMA; Dayaker Reddy, President IPAMA; Arunesh Bansal, General Secretary, ALPS and Naveen Gupta, General Secretary IPAMAThe Indian Printing Packaging & Allied Machinery Manufacturers’ Association (IPAMA), which is organizing PrintPack India 2019 exhibition at India Expo Centre, Greater Noida from February 01-06, 2019, had signed agreements with various associations, as industry partner, for promoting this international mega event. These Associations include Association of Label Printers & Suppliers (ALPS); Indian Paper Corrugated & Packaging Machinery Manufacturers’ Association (ICPMA); and Screen Printers’ Association of India (SPAI).Thus, most of the Associations representing different segments of the Indian Graphic Arts Industry, have agreed for providing their full support to IPAMA. Since the objective of all the Associations are same, betterment of the Industry, some of the associations have already started working to make the forthcoming PrintPack India a grand success.

First-ever Label Zone in PrintPack India

Association of Label Printers & Suppliers (ALPS), have signed an MOU with the organisers Indian Printing, Packaging and Allied Machinery Manufacturers Association (IPAMA) to organize a first-ever grand Label Zone during the exhibition. The Label Zone will focus on exhibiting printers, converters & suppliers from the label industry. For the first time, visitors at PrintPack India can witness all the Label stakeholders at one place.

Gururaj Ballarwad, President-ALPS said, ”The entire management of ALPS is working very hard to promote the label industry in India. We have already done seminars and get togethers for the label industry in 2017 which will continue throughout 2018. In addition, we wanted to align with a show which brings new opportunities for all key stakeholders of label fraternity. Looking at brand value & number of visitors at “PrintPack India,” our management has decided to join hands with IPAMA.”

While, Ajay Agarwal (VP) & Arunesh Bansal (Secy) added, “We have initially reserved an area of 2000 sq. meters to create this Label Zone . The whole focus will be to give exhibition spaces to our existing and future members who are all key stakeholders of the label industry. We will bring value to our members and the label fraternity overall by not only providing them a focussed service area, but also create common shared services which will ensure their participation at PrintPack is more productive and beneficial. Existing commercial & Packaging printers and members of IPAMA who wish to diversify into label production will also be able to visit our focussed zone and understand the entire label production process quicker.”

Event promotion…

IPAMA, which is completely devoted to its one point programme for promotion of the entire Indian Graphic Arts Industry, has included all the segments of the industry in the exhibitor profile of PPI 2019. This has been done for the first time.

The previous edition of PrintPack achieved a massive footfall of 86,000 visitors. IPAMA plans to increase the number in 2019 and for doing so, the association is undertaking a number of steps. IPAMA is planning to send 50 lakh (5 million) emails, 25 lakh SMS messages and 5 lakh WhatsApp texts to the prospective visitors in various parts of the world. This is the first time that IPAMA is undertaking such a step in order to increase footfalls, and it is also planning to do roadshows.

IPAMA has recently organized two major promotional meets, one in Mumbai and the other in Amritsar. These were represented by top and senior functionaries of different Associations, Government Departments and leading organizations.