Box and Branding installs RICOH Pro C7200X


Monotech Systems has recently installed a new RICOH Pro C7200X digital press at Box and Branding Private Limited in Trichy, Tamil Nadu.

As its name suggests, Box and Branding is an expert in box making and printing premium packaging designs and materials. The company is a brainchild of two partners—Balaji KP and Arun Kumar V.“In the last two decades of our presence in the industry, we feel duty bound to upgrade our production facility from time to time with the latest machines or technologies to keep up ourselves with the current market trends. So, we have invested in RICOH Pro C7200X, supplied by Monotech Systems,” said Balaji.

They are also equipped with post-press facilities including UV embellishment, Foiling and Digital Flatbed cutting, Textured UV, cast & cure, and Embossed UV upto 100 microns with a capacity of 2000 sheets per hour. The specialty of their facility is that they can do even 10 sheets minimum for the mockup/sampling process.
He continued, “We have been closely working for a host of eminent clients from different market clusters,viz. FMCG, pharmaceutical, cosmetics and others for years. Some of the big corporate biggies like Hindustan Petroleum and HatsunAgro Products are our old clients.”

To make their service more convenient for their clients, Box and Branding have developed two digital platforms— and “Print Club is a B2B platform exclusively for printers in and around south India, where they can order all types of digital print and finished products through our website, while PrintOnGo is a D2C platform for all sorts of customers to order a print directly from their website,” explained Balaji.

On choosing RICOH Pro C7200X, Balaji remarked that the new digital press has empowered them to add extra colors to short-run prints. “If you want to go beyond CMYK, this digital press is the ideal choice to diversify printing possibilities with more colors,” he emphasized, adding that the special ‘White Ink’ tonner in the press can be used to bring out spectacular results on dark media, clear sheets, or other materials like kappa board.

With the additional ‘White Ink’ toner, RICOH Pro C7200X opens a new horizon for Box and Branding to explore innovative prints that amaze their customers like never before. “This press is made for printing with special colors which many presses in its class cannot do when it comes to cost-effectiveness and versatility with substrates,” mentioned Balaji. He added that with the adoption of such an advanced digital press they are now fully reinforced to boost their export business as well.

RICOH Pro C7200X prints at 85 ppm, handling up to 360 GSM media in banner sheet duplex mode.
“Short-run packaging is the future, and digital is the best technology for this. We are happy to see the productivity of RICOH PRO C7200X at different levels and applications. This portrays the product’s versatility and reliability that boosts our and customer’s confidence,” says Ajeet Pareek, Digital Products and Solutions, Monotech Systems.

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