A Bi Monthly Magazine on Printed and Digital Communications

HP unveils India investment plans & innovative print vision

Focusing on Indigo-first mindset, digital labelling & packaging segment


At a press meet with HP Industrial Print Leadership team in Mumbai, Haim Levit, Senior Vice President & General Manager, HP Industrial Print; Nachum Korman, Vice President, Worldwide Industrial Print GTM; and Arnon Goldman, General Manager, Industrial Print GTM – Asia Pacific & Japan, shared insights on the global industrial print landscape and elaborated on HP’s strategic initiatives and global strategies in the industrial print domain, and discussed future plans specifically tailored for the Indian market.

The objective

The meet was organised with the purpose of boosting the confidence of HP Indigo digital print specialists in the labels, folding carton, and flexible packaging markets. The event featured motivational talks, technical sessions, and included the participation of existing customers who shared their experiences.

Focus on India

One of the significant announcements made during the event was HP’s plan to invest in India. The company is geared to open a third site. HP had already established a hub for spare parts and assemblies, demonstrating its commitment to sustainability and sound hardware practices.

On packaging & labelling

Haim addressed several critical topics, such as the recovery in the labelling sector with a growth rate of 6-7 percent, a surge in the commercial space, and his optimism that 2024 would surpass the performance of 2023. He also shared the roll out of Indigo V12 and Indigo 200K digital presses for the first time at LabelExpo Europe in Brussels, where HP successfully sold 60 units. He mentioned that the Indigo V12 was currently in its beta phase with five beta sites. He also emphasized that HP’s primary goal was to ensure the market understood the company’s vision for the labelling and packaging sector, which held substantial potential in the Indian market.

HP’s plan for drupe 2024

Haim expressed confidence in the future of print and outlined HP’s offerings at the HP stall during drupa 2024, scheduled from May 28 – June 7, 2024. He stressed the importance of creating new and existing products that were more sustainable, flexible, and of high quality.


The HP team also focused on “Indigo-first” mindset. Haim emphasised the need for converters to act promptly.

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