HP unveils new Digital Printing Solutions at CEIF 2024 displaying latest HP Indigo 7K Digital Presses


HP India showcased HP Indigo-printed premium-quality photos and automation technologies at the recent Consumer Electronic Imaging Fair (CEIF) 2024 held from January 11 – 13, 2024 at Jio World Convention Centre, BKC, Mumbai. The display included the latest HP Indigo 7K Digital Presses along with live product demonstrations and experiential zones.

India is the biggest market for professional photo printing for HP Indigo especially for wedding photo albums. At the fair, HP introduced new formats of photo albums including the tabloid newspaper for weddings and the everyday wedding albums, promising a quick transition from raw photos to a printed album within 30 minutes. The event also featured new sizes of HP Indigo Enlargements, such as 20×30, 24×36, 30×40, and 40×60, signaling a significant change in the industry.

HP Indigo 7K Digital Press

HP Indigo presses have transformed the photo industry in the last 15 years. Known for its versatile applications, outstanding quality, and long-lasting colour, the HP Indigo 7K Digital Press ensures prints that can last up to 200 years. Using a 6-colour printing method with innovative Vivid Pink and Vivid Green inks, the HP Indigo 7K Digital Press captures facial tones with remarkable accuracy, allowing users to explore a wide color spectrum.

A Appadurai, Country Manager, Indigo and inkjet business solutions, HP India, said, “At HP, we recognise that every click captures a unique story, and our commitment to innovation is centered on enhancing and preserving these narratives. Our revolutionary digital printing press solutions are meticulously crafted to meet the dynamic needs of the photo and commercial printing industry. From tear-resistant, waterproof, lightweight pocket albums with vivid colors to ensure fast turnaround times even during peak seasons, our innovative products have positively impacted commercial photographers and photo-labs.”

He continued, “The latest advancements showcased at Photo Fair 2024, introducing cutting-edge printing technologies and unveiling new sizes and possibilities, exemplify our unwavering dedication to pushing the boundaries. We eagerly anticipate interacting, learning, and growing with the photographers who have been the driving force behind the immense success of our technology at Photo Fair 2024.”


Beyond professional photographers, HP Indigo’s impact extends to supporting startups by creating catalogs, brochures, posters, calendars, sheet-fed labels, wedding boxes, folding cartons, and more. Notably, Indian photobook companies like Canvera Digital Technologies, Indot Color World, Super Foto DG Xpress, and Glo Color Labs-MDU are looking at entering the consumer photobook market with HP Indigo, showcasing offerings for travel and special events. HP remains committed to sourcing HP Indigo Photo Papers from Indian manufacturers, emphasising its support for local businesses, and contributing to the growth of the Indian printing industry.

The HP India exhibit at Consumer Electronic Imaging and Fair 2024 was hosted by HP and Redington. The stall showcased new products and technologies with live demonstration, offering visitors an engaging display of samples printed utilizing HP Indigo digital presses. At the HP Booth, visitors could interact with HP Indigo customers, media partners, and solutions vendors.

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