A Bi Monthly Magazine on Printed and Digital Communications

HP demonstrates its latest innovations in labels and packaging printing technology

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HP India, in collaboration with Technova Imaging Systems, presented its comprehensive lineup of HP Indigo presses and solutions for the labels and packaging industry at Labelexpo India 2024. The focus included expanding into growing market segments such as in-mold labels, lamitubes, flexible packaging, shrink sleeves, folding cartons, and security printing. With the industry’s broadest portfolio of label and packaging presses, HP Indigo enables converters and brands to achieve unparalleled flexibility across a wide range of job lengths. By selecting the most suitable press for each job, converters can boost efficiency, improve sustainability, and optimize total cost of ownership (TCO).

A Appadurai, Country Manager, Indigo and inkjet business solutions, HP India said, “We are excited to showcase our cutting-edge HP Indigo technology at Labelexpo 2024, designed to empower Indian businesses. HP’s comprehensive range of digital presses has enabled HP Indigo users to achieve significant growth, establish new benchmarks, and exceed market standards in quality, efficiency, and scalability across various print segments. We at HP aim to shape a more innovative and sustainable future for the labels and packaging industry in India, and we look forward to demonstrating how our solutions can help businesses thrive in this evolving landscape.”

He added, “At the HP booth, visitors had the opportunity to explore the HP Digital Supermarket, an engaging display featuring a variety of applications printed for both Indian and global brands. This showcase highlights how HP Indigo’s digital technology supports converters and brands in on-demand printing, enabling them to respond swiftly to rapidly changing market demands and create new revenue streams.”

“We are displaying three technologies here. First is the highly versatile HP Indigo 6K Digital Press, a standout model in the HP Indigo portfolio. Based on HP Indigo’s LEP technology, it is designed to meet the diverse needs of the label and packaging market,” he shared. The HP Indigo 6K combines high-quality digital printing with exceptional operational flexibility, offering increased productivity and a wide range of printing applications

In addition, HP showcased virtually its revolutionary HP Indigo V12, a high-speed digital printing solution that offers impressive productivity for pressure-sensitive (PS) label printing. With print speeds of up to 120 meters per minute, the HP Indigo V12 is designed to help converters meet the growing demand for fast, high-quality production, driving greater efficiency in large-volume label printing.

HP Indigo’s wide portfolio, including the HP Indigo V12, HP Indigo 6K, and the HP Indigo 200K are based on HP Indigo’s LEP and LEPX technologies, allowing converters to bring the value of digital print to any label.

HP’s Intelligent Automation and end-to-end production offering including PrintOS software suite were also highlighted, demonstrating complete automation capabilities that enhance productivity through seamless integration and streamlined workflows.

“Piracy in medicine can be very dangerous. We are showing about 30 different security printing techniques for people in the label industry to fight counterfeit. There is also a dedicated session around sustainability. And finally, we’re also showing the power of larger HP. The larger HP is the largest IT company in the world. We’re showing the world how AI can be put into the printing industry.85% of our servicing is done using this technology today which can be a massive game changer for everybody. Machine learning tools that we have can tell if a part of the machine is going to fail because of wear and tear. So the moment that triggers that notice, HP already shipped this part to the printer place,” concluded Appadurai.

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