Ipex enters Brazil

BTS, part of the globally renowned event organiser and publisher, Informa Exhibitions, recently announced the official launch of Ipex Digital Latin America, to be held at Transamerica Expo Center, São Paulo, Brazil during October 2-5, 2013. Ipex Digital Latin America follows on the success of its well established sister event Ipex, the world’s largest English speaking event for all aspects of the print, publishing and media industries, which takes place in the UK every four years. Ipex recently announced the exciting relocation to London’s ExCeL Centre in 2014, which is set to continue attracting an overall audience of 1,00,000 global industry professionals, with over 1,000 exhibitors coming together in 1,00,000 sq m of floor space.

Catering for the Americas’ growing commercial digital print market, the inaugural Ipex Digital Latin America event will focus on the advantages of digital technology in commercial printing. It will be complimented by a strong content programme with conferences and other learning opportunities on subjects such as transpromo, variable data, applications, direct mail, cross media applications as well as colour management and web to print technologies.

As per Trevor Crawford, director, Print Group, “We are thrilled that we now have a dedicated Digital version of our successful event right here in the heart of São Paulo. Our team has been researching this attractive and growing market for some time, consulting with manufacturers, suppliers, printers, associations and customers. From this, it has emerged that there is a clear gap in the market and need for a dedicated event that focuses on the opportunities for commercial printers within digital technology, and the whole print production workflow that supports it.”