Positive Point bumps up business with Kodak NexPress


Print customers in Gujarat have reasons to rejoice as Positive Point Graphic recently adopted Kodak NexPress 2100 Digital Production Colour Press to deliver a fresh range of innovative digital printing applications. Bing Wang, general manager, Digital Printing, Asia Pacific Region, Graphic Communications Group, Eastman Kodak Company along with executives from Kodak India attended the formal inauguration. Jyaneswar Laishram of Print & Publishing reports a brief account of the occasion, followed by an on-site visit to the production facility of Positive Point Graphic. In order to meet the growing business requirements on account of the machine’s ability to deliver the widest varieties of applications in terms of innovative marketing collaterals and variable data printing applications, Ahemdabad-based Positive Point Graphic has invested in Kodak NexPress 2100 Digital Production Colour Press. “We are happy that a reputed customer like Positive Point in Gujarat has installed our digital printing solution. This company, with our digital print technology, will be able to deliver its end-customers all key benefits such as reliable, consistent digital image quality, and exceptional productivity,” said Bing Wang.

Wang further mentioned that application flexibility with the ability to print on a wide varieties of substrates and the variable data printing features of Kodak NexPress will enable Positive Point to offer personalised and innovative digital printing solutions to the Gujarat market. This five-colour Kodak digital press is designed to meet a spectrum of printing needs and is suitable for high volume environment, and raises the productivity bar in terms of capabilities, performance and business growth. Besides short run applications like colour brochures, inserts, flyers, direct mail, it also supports other special applications.

The fifth colour station of Kodak NexPress can print watermark applications, digital texturing and cover 82 percent of Pantone Colour gamut without the need for special ordering or mixing. “This digital press helps us meet customers’ print requirements, in terms of quality output and speed,” remarked Kirit Faldu, managing director, Positive Point Graphic Pvt Ltd. He added that the company looks ahead to expand into profitable and new digital print growth opportunities as well as attract new customers who require short run colour jobs.

Adoption of Kodak NexPress pushes Positive Point ahead to offer value added services to its customers; not only on photo applications but also with respect to commercial print collaterals and packaging materials. This digital press offers offset class output with reliability, productivity, low cost of ownership as well as quality with the flexibility that allows the printing of variable data (texts or images). Now end-users in Gujarat can expect quality personalised documents delivered in time at competitive rates from Positive Point for sure.

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