New initiative from Xerox India


– introduces first ever ‘Authorized Service Partner Certification Programme’ in the A3 space

Xerox India, part of Xerox Corporation, introduced the ‘Authorized Service Partner Certification Programme’ in the A3 space. With over 80 sales and service partner across the country, Xerox India plans to certify all of them under this programme in the next two-three years and with a larger share migrating to the Platinum category. With the first round of certification being complete Tricom Tech Services in Hyderabad, Ask Infotech in Kolkata, Uniciti Solutions in Pune, Vintech Business Solutions in Chennai, Divya Business Systems in Trivandrum, Binary Business Systems in Bangalore were awarded the Silver ASP while Technosoft Electronics in Mumbai won the prestigious Gold ASP award.

Balaji Rajagopalan, executive director- Operations & Lean Six Sigma (standing on the left) and Vipin Tuteja, executive director, technology, channels and international business, Xerox India (standing on the right) presenting Silver ASP certification to Vintech Business Solutions in Chennai.Based on a concessional model, the programme aims to identify service partners on the basis of merit, who have provided outstanding customer service experience; therefore certify and remunerate them through a revenue sharing model. A first time initiative by Xerox India in the A3 space, the ASP Programme is a strong platform for continuous development of the ASP network. The programme will also help Xerox India distinguish partners’ who have capability of providing effective and outstanding services to customer and therefore incentivise them with a tangible credential (the ASP

Programme Certificate) both in terms of support and remunerations for sales and service integration.

Speaking at the launch and the award ceremony, Balaji Rajagopalan, executive director- Operations and Lean Six Sigma (LSS) said, “Our partners are the face of the company to Xerox customers and therefore over a period of time it was necessary to integrate customer service with sales. Certification of partners under the Authorized Service Partner Certification Programme in the A3 space marks the beginning of this chapter of integration of sales and services as a revenue sharing model for Xerox and its partners today; we hope to lead this by example in other Xerox Developing Markets.” He also added, “There is huge enthusiasm in the market and amongst Xerox partners to be certified under the ASP program; however we have stringent and strict norms of adherence to be able to be recognised as Platinum, Gold and Silver partners which are judged and vetted under five criteria- Business Acumen, Infrastructure, Ethical Value, Skilled and Equipped Manpower and Service Delivery Management with 36 other sub-criteria.”

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