India’s leading full service carrier, Vistara, has joined hands with HP for their initiative – ‘Project Smile’, that aims to recognise those on the front line during the COVID-19 pandemic by printing and pasting their smiling faces on their respective protective suits.
As a part of Project Smile, HP has dedicated their efforts to spread smiles. In partnership with Vistara – TATA SIA Airlines Ltd., they are #BringingTheSmilesBack of the cabin crew, enabling a more humane connection even in the new normal. Cabin crew on Vistara’s flights between Delhi and London Heathrow, Chennai, Hyderabad, Kolkata, Mumbai, and Goa, welcomed the flyers with special photo stickers pasted on their PPE powered by HP Digital Offset Press. This collaboration between HP & Vistara Airlines helped the team of cabin crew in sharing their smiles with the flyers without risking anyone’s health.
Deepti Sampat, Vice President, Marketing, Vistara, said, “These unprecedented times have reminded us all the significance of the selfless work of those on the frontline. Despite the odds and much like health workers, airline cabin crew around the world continue to brave this pandemic and help people travel safely. Our participation in HP’s ‘Project Smile’ is – first – an expression of Vistara’s recognition of their effort, and second, a reminder to our customers that behind those protective gears, we remain the people who serve them with the same warmth and smiles as we always did.”
The smiling stickers…
Cabin crew on Vistara’s flights between Delhi and London Heathrow, Chennai, Hyderabad, Kolkata, Mumbai, and Goa, had special photo stickers pasted on their protective suits. The stickers were printed on special, environment-friendly paper, appropriate for use in sensitive environments like hospitals and flights.
About Project Smile…
Project Smile is an initiative created by Redington, supported by HP Indigo and managed by VYSMO technology partner. The sticker photos are printed on high quality HP Indigo presses and enabled by web to print services run by HP Indigo Digital press owners. This enables anybody to upload pictures and name details that gets printed and shipped overnight to the warriors.
