Less print is more!
Thinking forward to drupa 2021 the question arises: what role will commercial and publishing printing play in the future? They will of course play a role, but in a very different way than today. To a great extent the future of commercial and publishing printing lies in individualisation – the data driving this is online and forms the basis for print 4.0. Knud Wassermann, Editor in chief, Graphische Revue shares more about this trend.















