To plan or not to plan?

In today’s scenario of uncertainty, with so called recession, does one need to plan or just keep moving with the wind? It remains one of the pertinent questions
before decision-makers in any business operations, including that of graphic arts industry. Undoubtedly, appropriately thinking in advance about what you
will do in case of certain circumstances and drawing up plans or frameworks for some projects or enterprises or envisaging an expansion programme for a definite
course of action always deem rewarding strategy. That’s why the economic activities go in planned manner for short as well as long term.

Indian printers’ community dreams to surpass China which, unlike India, is known for completing their projects before the deadlines. To turn the dream into reality,
Indian printers will have to identify the reasons or hurdles and then try to overcome them. Proper planning of their activities giving due importance to market
factors which majorly influence the scenario, can help them in a big way. Like the economy of India, Indian printers are also passing through developmental phase,
they continue investing significantly in infrastructure, observing increasing potentials in diverse segments of the industry, especially packaging, and expecting
enough orders from overseas markets. With this, over all volume of their outcome tends to enhance comprehensively.

Every printer knows very well that inept handling of the account is always harmful in long term perspective. So, they generally avoid proceeding without appropriate planning
of their business activities. But, being mostly small and medium level firms, should they strictly go on the line of one, three or five-year plans? Admittedly, advance planning
of the operations is effective to some extent for printers, but they cannot strongly survive with adherence of rigid plans. The reasons are obvious, the growth of printing industry
depends on the performance of various segments of the economy and if they face recession like situations, the printers also need to get equally ready to deal with such situations intelligently.

In essence, plans for better output need flexibility to change, respecting market factors. Due to the very nature of printing business, planning beyond a proper limit may bring
adverse impact on the printers’ operations. So, along with planning, do smell the ‘fragrance’ of market factors spreading in the blowing wind of economy, having confidence in the fact that print will continue to enhance for long despite anything else.
Wish you all the best to surge ahead!

sk@print-publishing.com