ISD 2012 forecasts bigger second coming

It’s quite certain that the broader dimension of the second edition of India Sign + Digital (ISD) would be adding new values to the overall exhibits of machineries, technologies, consumables and services. Also the show to be held from October 29-31, 2012 at Pragati Maidan, New Delhi is gaining a new ground with newer exhibits and expanded vicinity of LiveExperience Zones where three fresh zones will be added attractions.
Yet another inventive endeavour of SS Events, the organisers of India Sign + Digital 2012 (ISD’12), the second edition of the expo has a lot to be unveiled, be it products, technologies or services. And the expo’s cosy ‘live’ corner of innovative activities, LiveExperience Zones, will also have a new zeal as three additional zones have been complemented to the existing ones to make completeness of print. Let’s take a glance of the zones!

ScreenExpression Zone (NEW)

Screen printing keeps moving in the current market as one of the most cost-effective technologies, which deliver broader aspects of innovative graphics, redefining wider scope for fresh revenue streams. A walk into this zone will make visitors discover the ideal essence of craft possible by screen printing process.

WallArt Zone

Those looking for customised and stylist graphic solutions for room walls with the touch of ‘personalisation’ shouldn’t miss a visit to this zone. One can catch on-the-spot applications of wall coverings using wallpapers – a marvelous bouquet of options.

CeramicPrint Zone (NEW)

An interesting new zone offering today’s preferred choices of customised bath, kitchen and other ceramic applications! This zone would present personalised/customised graphic solutions of ceramic printing, which is giving a broader business horizon in the current market.

Wrapper Zone

A chance to get on full excitement of personalised car wraps and window film applications, this zone would give glimpses of on-site vehicles wrapping, print in progress and other activities including consultation and guidance on the entire process from the experts.

NarrowFormat Zone (NEW)

A groundbreaking new zone for print-on-demand digital printing, perhaps one of the most demanded activities in the current market, this zone would highlight coffee table book printing, event collaterals, gift items…to mention a few.

TextileTemptation Zone

Setting wings to creations for self-created designs on textiles, a walk into this zone will experience a range of digitally printed ‘personalised’ sarees/suits, shawls, table clothes, cushion covers, flags and much more… and such offers of ‘personalisations’ can be introduced by select set of big wigs of high society.

Events & Show Zone

Adieu to monotonous designs and graphics in shows and events! Exhibitors now can make themselves stand out among others as this zone is designed to offer sensational ideas for occasions, shows and others.

Total recall

First edition of ISD hosted more than 85 eminent exhibitors presenting ultra-innovative trends, staged on an exhibition floor of 5,500 sq m.

A crowd of more than 8,500 industry professionals who attended the maiden edition of the expo consisted of visitors from north India (48%), south India (15%), west India (13%), central India (11%), east India (9%), and overseas (4%). They came from 23 key market segments, which include ad agencies, architects, fleet service providers including car accessories outlets, outdoor media, commercial printers, copy shops/repro houses, corporate/business signage and print users, etc.

Being a country where dwelled more than 12,500 sign makers minting revenues of Rs 5,700 crore with over Rs 3,750 crore capital investment and around 3,95,000 employed manpower directly/indirectly, some industry sources reveal that the digital large-format market of India is now standing at around 995 million euro and OOH segment (ad spending) will attain euro 400 million. Opening up of FDI in the retail sector of the country is an added opportunity through which signage players involved with in-shop/in-store jobs could mint more.

For further details on participation as exhibitor or to be a sponsor to LiveExperience Zones, please contact VN Kutty at: kutty@smediagroup.in (www.isdexpo.com).