Heidelberg makes inroads into tier-II cities

–Tiruvannamalai’s Subam Printers installs a brand new Heidelberg Speedmaster SM 74

As part of its revenue acceleration strategy, Tiruvannamalai-based Subam Printers expanded its most-coveted portfolio with a brand new Heidelberg Speedmaster SM 74. “Quality excellence is an unspoken commitment to the customer. We continue to rely on Heidelberg to help us deliver this promise,” smiles Palani, managing director, the driving force behind the 25-year old print firm.

The Heidelberg connection…


Palani (in center) with the brand new Speedmaster SM 74 Four colour press.From a modest beginning as a screen-printing startup in 1991, Subam Printers has grown to a 12,000 square feet print facility today, owing to the relentless efforts of this first-generation printer. His relationship with Heidelberg dates back to 2011, when Subam installed a Speedmaster 74, four-colour offset press at its Guindy subsidiary in Chennai.

A major portion of Subam’s business consists of commercial printing jobs from regular clients. The print shop is equipped with a state-of-the-art designing division and a complete array of prepress and postpress equipments. The latest Speedmaster SM 74 installation is a perfect fit into the print shop’s quality- and performance-conscious modus operandi, which is to “avoid delays and defects, while practicing zero tolerance to negligence.”

How Speedmaster SM 74 will enhance their work?

Palani states emphatically, “With our new ‘Speedmaster SM 74.’ there would be no delays or defects, thanks to automation components like ‘Autoplate’ to facilitate fast and efficient plate changes. This in turn, reduces make-ready and setup times phenomenally compared to other presses. With a production speed of up to 15,000 sheets per hour, the press is exactly what we need for our commercial printing setup.”

Ganesh Kumar, senior sales manager, Heidelberg, adds, “Productivity, performance and Prinect – that sums up the Speedmaster SM 74 for you.” The Prinect Easy Control colour measuring system of the Speedmaster SM 74 helps in bringing down paper waste levels, while a speed-compensated Alcolor dampening system produces brilliant print results. A highly-automated feeder with central suction tape helps the Speedmaster SM 74 handle a wide array of printing substrates, from thin paper to board, ranging in thickness from 0.03 mm (0.0012 inches) to 0.6 mm (0.024 inches).

“The latest generation print buyers are sticklers for quality output, as well as timely and reliable delivery. The SM 74 will help drive better user experience for our growing client base. It is our key to explore a broader addressable market,” Palani says.

Heidelberg focus on tier-II cities

The installation is also a reflection of the inroads Heidelberg is making into Tier-2 cities. Rajendra Prasad, manager - Marketing & Communications, comments, “The Indian print industry has the next wave of growth from Tier-2 cities. We are glad that our continued emphasis on Tier-2 markets is starting to pay off. The Subam installation shows that we have moved from market creation into the adoption phase. While we focus on innovation in core technologies, Heidelberg will continue to keep the customer at the centre of everything we do.”

Group Publications