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Overseas publishers hail Indian book market

Almost every overseas exhibitor including the guest of honour country Poland at the recently held New Delhi World Book Fair (NDWBF) 2014 expressed their delight over India’s resourceful book publishing industry which opens new opportunities to exploit. Shelving a wide array of popular Polish titles, major showcase at Poland’s stand predominantly consisted of books for children and young adults. This guest of honour country was impressed with the way NDWBF 2014 was organised giving a spotlight on children books and activities. “Poetry books at the fair created a unique attraction. Such showcases and interest among people in India are missing ingredients in Europe,” conveyed Joanna Gornik, Poland.

“This is our first participation in the NDWBF through which we got basic exploration of India’s book publishing market. We were persuaded after our anticipation with some Indian publishers whom we met at Seoul Book Fair,” says Kim Kyoung Won, international & project department, Korean Publishers Association. He added, “Indian book market is very open to everyone for the reason that English books are widely accepted here.”

Pakistani publisher Al Hasanat Books applauded National Book Trust (NBT), India, for giving a platform particularly for children and young adult books. “We showcase a wide spectrum of children books on Islamic studies and other religious contents in Urdu,” revealed Faisal Faheem, managing director, Al Hasanat Books, Pakistan. He explained that parents now take interest to let their children learn Urdu language which is gaining popularity among young people. Yet another corner where put on display a collection on Islamic and Persian books was the stand of Khaneh Ketab (Iran Book House) from Iran. “We presented around 25 tittles ranging different subjects on literature, spiritual and others in our maiden participation in the fair this year,” told Mojtaba Tabriznia, manager of information services, Khaneh Ketab (Iran Book House), Iran. He further asserted that they plan a bigger participation next year.

Nepalese literature, tourism, history and other general books on grammar, topographies, floras, faunas, etc form the topics and subjects covered in the catalogue of books displayed at the stand of National Book Sellers and Publishers of Nepal (NBPAN), Kathmandu. Basanta Thapa, president, NBPAN added that the Indian book publishing market opens a room for Napalese books as the country has good population of the community. “In order to expand our presence in India, we have already tied-up with DK Agencies in New Delhi for distributorship,” asserted Basanta.

Persona Edu, one of the leading Indonesian publishers, used NDWBF 2014 as a platform where they promoted their books to international readers. “This fair is really beneficial for us because we find a good opportunity to meet some Indian publishers willing to partner with us for distributorship of our books ranging from children to adults in English in the sub-continent,” shared Hary S Candra, founder and marketing director, Persona Edu, Jakarta, Indonesia.

Being the Guest of Honour Country in the last edition of NDWBF, France continued to present a stunning range of books. “It’s quite a fact that a lot of people, particularly students, in India choose French as foreign language. Profiles of visitors at our stand were predominantly of such people. So, we put all French classics and modern novels which are highly demanded by Indian students and readers,” shared Christine Karavias, responsable de projets, BIEF (Beau International de I’Edition Francaise), Paris, France.

Other overseas exhibitors in the block included Kingdom of Saudi Arabia, National Book Development Council of Singapore, Urim Books (South Korea), Royal Book Company (Pakistan), The Ceylon Booksellers & Export Association (Sri Lanka), Pakistan Publishers & Distributor (Pakistan), Sheikh Mubarak Ali (Pakistan), The Japan Foundation, GBO New Delhi, amongst others. NDWBF ’14 concludes with a happy note

New Delhi World Book Fair 2014 was successfully held at Pragati Maidan, New Delhi from Feb 15-23, 2014. This Asia’s largest book fair was inaugurated by Pranab Mukherjee, honb’le president of India. Appreciating the fair he said “All for knowledge and knowledge for all” as a manifestation and celebration of a liberal, democratic, multilingual, multicultural and secular society. “I believe the habit of reading books and printed material is inherent in human civilization and therefore they are here to stay,” he added. He also added that with the book industry recording a growth of 25-30 percent every year, it reflects the growing importance of books. Poland was the ‘guest of honour’ country coinciding with the 60 years of the establishment of diplomatic relations between India and Poland. The theme of the fair was ‘Kathasagara: Celebrating Children Literature’ and the fair was thronged with children who came along with their parents or on a school trip. The nine days of the fair witnessed good footfalls, confirming yet again – Print is here to stay!

“Honesty…integrity…dedication…and hard work are our four pillars of success”

–says Rajesh Gupta, MD, Archana Press For four decades, Archana Press Pvt Ltd has enjoyed the reputation of being one of the frontline names in the Indian printing industry. The international quality and meticulous attention to detail is a testimonial to their vast experience and dedication to the profession. Since its inception, almost 40 years back, Archana Press has always maintained the spirit of creativity and excellence and has promoted customer satisfaction above all else. Smita Dwivedi in conversation with Rajesh Gupta, founder & MD, Archana Press discovers more about the company, which has won 122 national and 17 Northern India awards for excellence in printing. Excerpts. A passion to learn and grow as well as unwavering appreciation and support from its patrons is what has helped Archana Press cement its foothold as one of the best in the industry. More recently, they were in news for creating an exquisitely beautiful wedding card of Hema Malini and Dharmendra’s younger daughter Ahaana with Delhi-based businessman Vaibhav Vohra. “The vintage theme of the card was conceptualized and printed by us. And water colour paintings, were especially prepared by the famous painter Sudip Roy,” told Rajesh Gupta, the brain behind Archana Press.

Rajesh feels that they have created a strong place for themselves in the market, where they don’t have to speak much, their work speaks for them. On asking about the journey so far, he shared, “I was a young boy in 20s when I started Archana Press and since then, I am learning every day. Printing in India has come of age, and those who have joined this industry in 60s and 70s know, how difficult it was to be a printer as compared to today. I am happy that today we are amongst the best printers in India.”

With each year, the firm has earned the support of its patrons by promising and delivering results that have exceeded the highest of expectations. Today, as Archana enters its 40th year, the company still considers its customers’ pride in their work as the biggest reward. And on asking more about clientele, he added, “We don’t have any fixed clientele, we serve excellence and those who want nothing less than the best, will be our customers. Today, in print industry it is really hard to have a fixed clientele as buyers always want to bargain on price. Those who want to compromise on quality will get job done in lesser price. But, if you want quality, then you have to pay accordingly. So, clients keep coming and going, our mission is to deliver the best results.”

Having wide range of services and state-of-the-art infrastructure, they take complete care of the print job right from its nascent stage and act as a one-stop solution “We ensure that the idea of our customer is well understood, developed and transformed into a print production better than their imagination/expectation. We have one single consolidated unit where we have all the facilities under one roof to execute a complete job beginning from designing to finishing. Our versatile designing team delivers best output within framed deadlines. We have a team of proficient persons for high-end scanning, colour matching and image retouching. Subsequent to which precise colour proofing is carried out. Once the colour calibrated proofs are approved, the final file is put through our CtP workflow and plates are automatically exposed through our Dainippon Screen CtP,” he further explained.

Are technology and machines, the secret of winning so many awards, to which he smiled and said, “Not exactly, according to me, printing is not a mechanical job, it involves lot of creative inputs and dedication. Yes, machines do help in getting wonderful results, but only if you know how to use it properly.”

Their press facility has printing machines which enable them to print multi-coloured jobs along with aqueous coating and spot coating which capacitates to constrict the turnaround time to the minimum. “We can print up to 5 colours in single pass along with aqueous coating. The combinations of our press machines provide us pliability to print 2 colour jobs, front and back in single pass. Our binding and finishing unit offers various types of value added services and binding techniques respectively. Our value added services include screen printing, foiling (leaf printing), spot UV, die-cutting, etc. Binding unit offers you almost all possible binding techniques, which include perfect binding with or without section sewing, centre pinning, hard case, spine riveting, etc,” he added.

“We have industry added standard equipments in our binding unit comprises of folding machines from Horizon (Japanese) and Stahl (Heidelberg, Germany), fully automatic perfect binders from Horizon (Japanese), section sewing machines from Smyth (Italy), centre stitching machines from Hohner programmable guillotines from Polar (Germany), screen printing machines, spot UV machines, foiling machine, die-cutting machine. The availability of all these equipments under one roof capacitates us to deliver any job overnight,” he added Customers….technology…and machines, he explained his views on all, another important aspect of success is TEAM - A team of committed production personnel, marketing professionals and quality inspectors bring to every project in-depth experience, superior customer service and an unmatched efficacy. On asking about his team, he proudly added, “Both my sons have joined in and we are working wonderfully together. And other professionals here are also treated as a family member. I have this principal “Pay more…work more”. I always pay well to my employees and in return they meet our expectations.”

On asking about their future plans, Amit and Sajeev Gupta explained that diversification is inevitable today. And Amit, elder one, added, “We have to upgrade ourselves in terms of technology, we still need to learn a lot and expand our business to overseas as well.”

And adding more to diversification plans, Sajeev, added, “We are expanding our luxury invitations business and are planning some more prestigious projects within this invitation cards segment.”

Bhavik Publication — journey of a printer to a leading educational publisher

Deepak N Patel of Bhavik Publication in conversation with Print & Publishing editor SK Khurana, shares their journey towards a leading education book publishing unit. Which is the first letter that a child speaks? It’s Ma, then why is it that our alphabet books start with A or Ka (in Hindi)? But, not in books from Bhavik Publications where alphabets start from M or Ma (in Hindi). What’s more? The pictures in these books are those which a child sees every day at home.

Ahmedabad based Bhavik Publication Pvt Ltd is the leading educational books publishing unit, with highest quality of materials, affordable price and high standard services. “We started our operations in 1998 with two titles but established our publication unit in 2001. We started off with a letterpress unit with a loan of Rs 50,000 in 1981. I was a child at that time and for me, seeing a sheet of paper bigger than a notebook for the first time in my life was a great surprise. Our first publishing job was of homework diaries for neighbourhood schools. We got good orders for these diaries and our establishment kicked off,” recalled Deepak N Patel, director, Bhavik Publication.

“Those days, my father had observed that there were no textbooks of KG class. He studied books from competitive publishing houses like Aadhar and Navneet, etc and then brought out excellent books in this category,” told Deepak. “But once I started working, we realised that we have different opinions and so he retired from printing business and started farming. He is 80 years old now but still remains active, added Deepak.”

In the year 2003, they made a major investment, with the purchase of 80 acre land for new premises, with 22,000 sq m covered area. They also house an online Muller Martini perfect binding machine, besides other web offset printing equipment. The press runs 24 hours everyday from February to June, while 10-12 hours during rest of the year. They consume 30 tonnes of paper per day while in peak season, it goes up to 60 tonnes a day. The company now employs 400 people, but the staff are like a family for Deepak and his partner Govind N Patel. He is also supported by his brother Dharmender N Patel and his sons Harsad G Patel and Mehul G Patel. Deepak’s son Gaurang D Patel, who has just completed his intermediate, is also helping him run the business.

Challenges faced…

Though Deepak has only completed his matriculation, he is a content-oriented person to his core and on proofreading and finding a single mistake spotted even after the printing, does not deter him from scrapping the entire lot and printing a fresh error-free lot. He is very particular about the content and books are revised as per the ongoing syllabus, which at times, is very frequent. “Since there is a semester system in schools, the shelf life of books is also less. Another major bottleneck is the defective paper supply, which results in frequent press stoppage due to web break or other problems,” he informed.

Books they publish…

Bhavik Publication offers educational books for K-12 segment in Gujarati language while their sister concern OGNAJ Publication Pvt Ltd offers books in both English and Hindi. In terms of volumes, Bhavik accounts for 70 percent of the total turnover while OGNAJ accounts for 30 percent. “All the books are self-developed through 100 authors and 20 illustrators. These books are printed in 1-colour, 2-colour or 4-colour depending upon the title and most of them are centre-pinned. We ensure that the books are in sync with the prescribed syllabus and are affordable for parents, besides enhancing the teaching skills of the teachers,” told Deepak.

Soon, we shall be using metallic foils for title covers, giving the books an innovative feel,” told Deepak.


Technology has made strides in every sphere and even publishing houses are using it for their benefit. As many as 64 titles have already been converted into e-books, and more are on the cards. “We have installed 64 CCTV cameras working live round the clock all over our unit so that we are aware of any glitches,” he told.

Walking an extra mile…

Deepak is committed to their work with passion and they offer doorstep delivery to individual buyers at no extra charge. “We have a helpline number and interestingly if a person orders after 8 pm for a book, he gets it free,” he adds.

Inspite of being in the business for so many years, Deepak is not active in any printing association and has never participated in any Book Expo or Print Expo. On asking about their success mantra, Deepak replied that he works fully with his heart and very little with mind.

India gets its own Boettcher rubber roller plant!

Boettcher India recently inaugurated their rubber roller plant, which happens to be the 18th plant in continuation with Boettcher Global policy of placing and working as a competent partner by the side of their customers. The plant was inaugurated by Boettcher chairman Franz- G Heggemann in Delhi, in the presence of Dirk Odenbrett, director sales of Boettcher. The celebrations continued and were held in three different cities in India - Delhi, Mumbai and Ahmedabad – where more than 100 printers from sheetfed and web segments gathered at each place.

The plant uses state-of-art-technology, in line with the most recent technological advances world over which means the same quality standards worldwide. All across the location and adjoining printing hubs, the news of opening of Boettcher rubber roller facility created unprecedented enthusiasm amongthe printing fraternity and the event received overwhelming response and positive feedback from the customers.

Boettcher always believes that the technology should reach at the lowest level of the ladder so that even mass can enjoy the benefit and the opening up of Indian rubber rolling plant is a step in that direction. With this, they offer simple and convenient ordering of rollers. Indian customers can also benefit from substantial time savings with short delivery periods.

The company works on the motto of consistent high print quality with trouble free printing, and minimum roller storage space required, which means lower costs for the customers.

Print Systems of Böettcher stand for more service, more quality, more process reliability and increased profitability in printing. They are at their customers’ disposal, with fine-tuned products, printing rollers, printing blankets, printing chemicals– all from a single source. A complete and compatible product system from their laboratories, tested and balanced, assures a consistent and controlled production process and perfect re-produceable print quality.

With their long-term experience as a partner of the worldwide printing industry, Böttcher is fully aware that complex processes require comprehensive servicing. Top quality products alone are not enough: as a Böettcher customer one can enjoy unrivalled support: from initial analysis of the requirements backed by extensive laboratory facilities down to individual problem solving. “You print - we take care of everything else”- this is what Böettcher always puts in.

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