In today’s competitive scenario companies are opting for staff downsizing, eliminating non productive/saleable products, subcontracting, reducing office spaces, etc. This ultimately calls for people to perform multiple activities within the company. It is no longer the job of marketer only […]
Last two months, media was abuzz with print and digital ads – Achche din aane waale hain. Well, we can same the same for the printing industry. You will wonder what it is and how it is possible? As suggested
The printing industry is going through an interesting shift. While, mediocre printers are ranting the decline in the print business, bigger players are going for expansion and diversification as well. And that’s not all; the smaller players are also doing
Good quality product and competitive rates – is it all that is required to sell a product? The answer is probably ‘No.’ We need to differentiate the product as well in the packaging and in marketing campaigns (print included). Product
Recently at an industry get together, discussing on various topics, someone mentioned the captioned term – ‘New Generation New Machines’ and I actually gave a thought that how precisely that statement fits today. In a moment, it was clear in
For years, the industry has been talking about digital printing vis-a-vis the conventional printing processes. While digital printing has taken over a few jobs, normally handled by offset process, it has also created newer applications, especially in the field of
The world is facing recession; all industries are facing the brunt. Everyone is being affected – in conventional printing industry – there are lesser number of jobs, input costs have increased specifically related to consumables, manpower, power, transportation, etc. Companies
The umpire’s decision is final…well, not every time. Very recently, while watching an ICC Champions Trophy cricket match between India and Pakistan, I noticed that multiple times, they opted for ‘third umpire’ and most of the time, the decision went
In the current competitive and sluggish atmosphere, the printing businesses need revamping by reorganizing the whole operations as per the changing requirement of the market. Over the years, most of the printers in India have adequately expanded their production capacities
Printing is perhaps one of the greatest gift created for the mankind. It is the route to dissemination of information and preservation of knowledge. But, there have been a few challenges in the industry in the recent times, where profitability
Everyone gets engaged in planning to welcome New Year by identifying powerful strategies to succeed, be it personal or business activities. Similarly, the printers’ community across the world, with India as no exception, would be setting New Year’s resolutions for
With troublesome market scenario across the globe, laying stress on most of the segments of the economy, the challenges are also rising in the graphic arts industry. Barring a few, most of the printers in India have been witnessing lesser
In today’s scenario of uncertainty, with so called recession, does one need to plan or just keep moving with the wind? It remains one of the pertinent questions before decision-makers in any business operations, including that of graphic arts industry.
In the prevailing phenomenon of not so good weather, it is only drupa who is providing shelter in the form of an umbrella (to avoid getting wet in rains); translucent shelter (to avoid facing dust storms, yet maintaining visibility); temporary
Drupa is the trendsetter for the printing and allied industries across the world. The industry waits for this show every four years to decide on their growth and areas of development for the next four years. Come May 3 and
After getting worldwide acclamation for their print excellence, Indian printers continue going ahead to enhance their offerings for serving globally and ultimately ensuring their seamless growth in long term perspective and this is also substantiated by their endeavours to improve
Just a few weeks ago my attention was caught by front page of a national daily, carrying an ad of an automobile major with a slogan reading ‘In India first. The world later.’ That punch line in the ad really
Generally, business strategies of printers focus on the objective of decisively improving the overall performance and generating revenues constantly. But it’s not going easy to accomplish optimum results in prevailing scenario in graphic arts industry. Presently, some players are struggling
The widely open world-economy provides immense opportunities for all to strengthen their positions in any segments of the industry with the government of every country focusing on enhancing the exports in a comprehensive manner; promoting export-oriented enterprises in those sectors
If businesses grow matching the pace of the industry, there is no dearth of exceedingly winning opportunities in any segments. Graphic arts industry has variformly been equipping itself with rewarding developments for printers. Paying heed to digital technologies, major offset
