A Bi Monthly Magazine on Printed and Digital Communications
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Physical shows are back!

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The new year has brought in new hopes, aspirations and avenues for all of us. With the pandemic situation improving, we are seeing lives getting back to normal – children are going back to schools and…
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It’s time to go virtual!

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World’s biggest printing industry trade show – drupa – goes virtual! This is the need of the day. A recent market study shows that more than 90 percent respondents affirmed that trade fairs enable…
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The ‘corona’ effect!

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The whole world is looking at China and the dreaded Covid-19. China alerted the WHO to cases of unusual pneumonia in Wuhan on December 31, which was identified as Corona Virus. COVID-19 was thought to…
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Think digital but stay committed to print

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The advertising business has seen a sea-change. Print and billboard advertising, which used to have a major share of the advertising budget, are shrinking. Brand owners and marketers are looking at…
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Old is gold… literally!

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It is estimated that by 2050, plastics in oceans would outweigh fish. Microplastics are found in air, water and soil. I also read a story about micro-plastics being there in a tea bag. Alarming, isn’t…
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