Web-to-print technology gaining heights!

Print Bindaas, an e-commerce platform that enables online users to design and order office stationery and marketing collaterals online, has made its mark in a short span of less than three years. The company has been growing over 100 percent year on year since its inception. Smita Dwivedi in conversation with Suraj Goyal, founder – Print Bindaas, discovers more about this revolutionary initiative. As per industry analysts, web-to-print is a thriving market in India with an estimated opportunity market size of about five to six billion USD. Print Bindaas uses webto- print technology to address end to end requirements of its customers. This includes research, conceptualsation, designing, providing content, printing and delivery. Customers can even design their own products by making use of online templates. The portal provides 1000+ templates to choose from related to industries like wellness & sports, real estate, home maintenance, healthcare, finance, tours & travels, hotel/ hospitality, education, retail, food & beverage, business services and more.

Journey so far…
Suraj GoyalOn asking about the inception story, Suraj shared, “Print Bindaas was launched in May 2011. Apart from in-house digital set up, we have partnered with several printers across various locations. We have branches in Mumbai and Delhi. Nevertheless, by using the online platform, it has been serving pan India market, and even international clients.”

“I have worked with companies such as Wipro, NCR Corporation and SAP for over 12 years before deciding to take the entrepreneurial plunge in the form of printbindaas.com. Support came from angel investors such as Sanjay Jain who operates a successful packaging business with revenue upwards of INR 350 crore and Manoj Swain, CEO at Morgan Stanley, who helped us with the seed fund. Within three years of operations, Print Bindaas is able to generate sufficient revenue for operational break-even and is growing at a rapid pace,” added Suraj.

The turning point…
Print Bindaas’s landmark assignment has been the massive BJP general election campaign “Acche Din” that had let India decide its present government, has definitely brought some good days for Print Bindaas, as they manage a stationery and merchandise portal for BJP branded products. Asking more about the campaign, he said, “It was a good project for us, we worked on assignments successfully related to direct mailing for fundraising just before general elections. Time pressure was immense, however the team worked almost day and night for over couple of weeks to make the campaign a massive success.”

Strong customer base…
Print Bindaas has a strong client base of over 1,000+ clients and Suraj is really proud of this achievement. Further adding to this, he said, “We service more than thousand clients through our B2C portal. Besides, there are some key clients who use the corporate portal to order print stationery from Print Bindaas such as Sukam, Pidilite, AU Financier, IIFL, etc. We have great relationship with all our clients. Every month we are adding more and more names to our clients list.”

Backed by professionals…
The success of any project is strongly dependent on its team and there’s no doubt about the fact that Print Bindaas boasts a highly qualified team from country’s premier technical and management institutions IITs and IIMs respectively. Suraj also expressed his gratitude to his team and added, “I am an Alumnus of IIT-BHU and XIMB. Rishi, CTO at printbindaas.com is from IIT Kanpur with over 14 years of technical experience. Besides, Print Bindaas is also able to attract talent from IIMs due to excellent growth opportunities and a good work environment. We do business with global customers and so we have partnered with DHL to ship consignments to the US, Europe, Africa, Asia and Australia.” Convenience to customers As per Suraj, Print Bindaas is not a just print company but a technology company that provides convenience to customers to get print products whenever and wherever they want.

Client Speak…

“Efficiently outsourcing our printing…through a reliable vendor”

Sharing testimonial about his association with Print Bindaas, Kunwer Sachdev, founder & managing director, Su-Kam says, “We are pleased to employ the services of Print Bindaas. It has enabled us to save on our resources while efficiently outsourcing our printing and merchandise requirements through a reliable vendor. Through our association with Print Bindaas, we have become the first Indian company in the power backup segment to introduce an easily accessible online platform to our internal stakeholders to procure marketing collaterals. This has helped in smooth functioning of various verticals by increasing the speed of execution as once the material is ordered online, it is delivered at the designated doorstep timely, thereby helping our sales force to overcome various challenges which include like lack of standardisation, logistics, budgets overruns, etc. even in remote areas. It has also provided greater transparency and accountability in the system by decentralising the decisionmaking process. Moreover, it has enabled our regional/local heads to evaluate their budgets and monitor spends. Moving forward, we plan to extend this platform to our esteemed channel partners.”