Enabling progressive profitable packaging

HP brings digital printing solutions to Bangalore, collaborates with SGRE Labels to share and discuss the future of packaging One of the leaders in digital printing technology space, Hewlett-Packard shared its new age offerings for the labels and packaging market in an event PACKedge – conducted in Bangalore in association with SGRE Labels & Cognizance Packaging Solutions. The event also addressed the concerns and challenges faced by different industry verticals such as food and beverages, wines, travel & hospitality, retail, cosmetics and pharma as far as packaging and marketing is concerned. HP provided its digital printing solutions to these market sectors thus enabling them reach out to a wider range of target customers effectively through eye-catching package for their products.

Keeping consumer psychology in mind, companies today are shifting focus to invest and put a lot of thought on the designing of labels and printing them. The Indian label industry is complex, dynamic and fast growing and has the highest growth rate in the world of 19 percent (source:plastemart.com) and companies are seeking digital technology for labelling and package printing owing to its cost effective, eco friendly & convenient nature. As per Appadurai, country head – Indigo & Inkjet presses solution, graphic solutions business, HP IPG India, “The Indian packaging market has constantly grown by approximately 15 percent year on year and is estimated growth acceleration between 20-25 percent over the next five years. Today everything around us comes packaged and keeping that in mind we at HP provide complete end-to-end solution with proven print technology of HP Indigo ws4500. We are proud of our association with industry leaders like SGRE Labels and together we look forward at extending the breakthrough digital printing portfolio in various market segments.”

DS Subba Reddy, managing director, SGRE Labels said, “We have always demonstrated competence in latest and evolving technologies by providing custom designed labelling solutions to our customers. With the consumer goods manufacturers under pressure to lower costs and digital equipment manufacturers beginning to address the special needs of packaging, digital printing will play a larger role in the future. Keeping with the industry demands, we swear by HP for its unique and effective one stop printing technology and portfolio. HP Indigo digital presses produce print with the look and feel of offset in the widest range of colours and on greatest variety of substrates.”

The PACKedge event was attended by industry leaders and brand owners to share views on different market segments and the significance of labels and packaging in respect to each segment. The event also included discussion on modern day challenges for packaging development professionals with head-packaging, Hindustan Unilever Ltd. Followed by a panel discussion with experts from labels & packaging, brand owners, technology & substrate providers along with Cognizance Packaging Solutions & SGRE Labels.