The new entity will now be known as Rotatek Printing and Packaging Technologies SL. The acquisition was officially announced at drupa 2024.
In 2023, Vinsak initiated the acquisition process of Rotatek and successfully completed it in 2024 at the drupa exhibition. Rotatek’s management remains unchanged, continuing its operations as before, headquartered in Barcelona, Spain. The new entity will now be known as Rotatek Printing and Packaging Technologies SL. The primary focus has been on assisting the management in expanding the team and enhancing systems and processes through increased capital infusion, new software, and operational improvements. Rotatek will continue to manufacture machines from its Headquarters in Barcelona. The company has significantly enhanced its manufacturing capabilities by acquiring an additional 15,000 square feet of space for its facilities. To support this growth, Rotatek has onboarded new talent in engineering, sales, and service departments and aims to appoint agents worldwide and double its number of machines installed annually.
Vinsak credentials…
Vinsak, led by Ranesh Bajaj, a prominent figure in the printing and packaging equipment industry with over 30 years of experience, is an Indian company that has expanded its presence globally with offices in UAE, KSA, United Kingdom, and Spain. It is specialized in manufacturing and marketing of printing, packaging, and print finishing equipment and offers label finishing machines, inkjet printers, and other products under its own brand “Vinsak.”Additionally, it markets & services presses and equipment from renowned manufacturers such as Lombardi, ABG Graphics, Lake Image, Rietstack, Iwasaki, Schober, Busch, CMC, Petrel and more across Asia, Middle east and Africa.
Rotatek specialisations…
Rotatek operates in the security printing, flexible and carton packaging, and short-run labels markets. The focus is on continuously introducing cutting-edge technologies to these markets. Innovation remains a priority for Rotatek with increased investment in the R & D department, the focus is to develop newer models that are adaptable to various industries and are operated with minimum supervision. Currently the company has developed enhanced Universal 850, tailored for the pharmaceuticals, cosmetics, food, and non-alcoholic beverages sectors. This was recently unveiled at drupa in Germany and is scheduled for launch by the end of 2024. Apart from this, Rotatek is also working on the renewed and improved Brava 450 for short-run jobs, Rotatek is aiming to debut this at the Label expo Spain 2025.
Road ahead…
Currently, Rotatek is focused solely on achieving two key milestones: doubling the annual number of installed machines and providing enhanced service to all existing customers. Every Rotatek press is fully customizable to efficiently produce the end product in a single pass, utilizing the most cost-effective production methods. They encourage converters to bring their specific production challenges, as they can provide technically superior solutions tailored to their needs. Rotatek is aggressively expanding its global footprint, strengthening its partnership with Rotatek Brasil to penetrate the crucial Brazilian market. New agents and distribution agreements have been completed to ensure localized service across various countries.
Post-acquisition…
Since the acquisition, Rotatek has deployed machines to Smurfitkappa Security Systems in Ireland, Paramount Packaging in UAE, and Hitech Print Systems in India and also commissioned machines in Nepal and China, totalling over 15 million in value and it has already started receiving enquires for new Universal 850.
VINSAK is a leading supplier of printing and packaging solutions in India, Africa, and the Middle East. VINSAK has enabled many businesses to succeed by providing them with customized solutions that were well integrated and supported to deliver high returns on investments. Leading Packaging and Label printers in this part of the world have found a trusted and efficient partner in Vinsak.
Rotatek Printing and Packaging Technologies SL, established in 1970 in Barcelona, Spain, is a leading international manufacturer specializing in printing web presses. With expertise in labels, flexible packaging, folding cartons, security printing, commercial printing, and pharmaceutical inserts, Rotatek boasts a global presence with over 1800 installations worldwide.
Rotatek acquisition talk track
- Vinsak group was associated with Rotatek from 1996 to 2013 and then again from 2020 onwards.
- They sold more than 100 Rotatek presses including very complicated configurations. For instance, they sold a machine with 17 units which included offset, flexo, digital, screen printing, die cutting and sheeting units all in one line to produce high security products. This press was 120 feet long and improved the productivity by 5 times and reduced production costs of the end product by 40% .
- In 2023, Rotatek was owned by a PE firm from Spain which was able to run it commercially but not invest into R & D, new software, and state of the art production methods.
- In July 2023, the Vinsak Group acquired the Productive unit, the patents, technical knowledge and the team of Rotatek.
- The core technical team of Rotatek is offering their experience and technical knowledge to the world. They are also successfully supporting more than 1800 machines around the world including some which are upto 30 years old.
- Since been, VInsak has been working at the following: Integrating the company into the Group’s business policies, ethics, and ethos and upgrading its systems and processes( both technical and commercial) and improving infrastructure (both hardware and software).
- This complete Business Transformation activity is being led by Dr Gita Bajaj, Group Director of HR and Business Transformation. With her deep knowledge of turning companies around on a Global Scale, this process is firmly on track.
- Rotatek CEO Mario Gamez continues to lead the company very well by managing all the functions of the organisation.
- On the Sales front, the Global Sales structure has been revived. Their close association with Rotatek Brazil will ensure a new thrust in the Brazilian markets. Their existing distributors in Germany, Italy, Portugal, France and UK have been retrained on the portfolio and they are generating new leads every week. They have new distributors in Thailand, Vietnam and Japan to grow the market in the far east. With the Vinsak group active in the Middle East, India and Africa, they have the globe more or less covered. North America is the territory under development now and we are looking to appoint a distributor for the US and Canada.
- On the technical front, they have a host of new developments planned. In 2024, they will launch the Universal 850 for Pharma and Carton markets. In 2025, they plan on launching the new Brava Semi rotary press for Labels which will be fully revamped.
- Two important focus areas for Rotatek are sustainability and security.
- Rotatek R&D is thus geared to enhance these printing features to address concerns of counterfeiting, imitation and environmental degradation.