In today’s fast-paced consumer landscape, labels are much more than an identifier of products; they are powerful storytellers, branding tools, and sources of crucial information. The demand for eco-friendly and tech-savvy labels is growing and the industry is changing to adapt these newer trends. A well-designed beautifully-printed label adds value to the product experience, making it a critical aspect of brand identity and customer loyalty.
Smart labels are becoming more prominent, with features like NFC (Near Field Communication) and RFID (Radio Frequency Identification) technology, which allow tracking of product lifecycle, inventory, and even real-time consumer engagement. Smart labels can provide temperature tracking for perishable goods or verify authenticity in high-value items, making them indispensable in sectors like logistics and pharmaceuticals.
Besides, labels with AR capabilities or QR codes are transforming packaging into an interactive experience. Consumers can scan labels to access product information, recipe ideas, or promotional content, enhancing engagement. This trend also supports transparency by providing detailed information about sourcing, production processes, and corporate sustainability practices.
Digital printing is making strong inroads into label industry. Customized labels on demand are on the rise, making it possible to personalize products for different markets and demographic segments. Digital printing has made it easier to achieve high-quality, vibrant labels in small batches, catering to niche markets and limited-edition products.
As brands adopt more eco-friendly practices, sustainable labelling solutions are on the rise. Compostable, biodegradable, and recyclable labels, along with water-based adhesives and inks are on the rise.
Visit LABELEXPO India 2024 at India Expo Centre, Greater Noida to find innovations in labelling. The event will offer an immersive experience into the future of labelling, showcasing the latest technologies, sustainable materials, and design trends that are setting new industry standards.
Happy printing!
Sonal Khurana
sonal@smediagroup